Let's get to work.
We think you'll love our work as much as we do; help yourself to a tour of our portfolio.
The Grand Theatre
The Grand Theatre needed a website that would showcase its unique range of programming and feature local talent. The new design features the theatre itself to build a bridge between the in-theatre experience and the digital realm.
- Website Design
- Drupal CMS
- Event Calendar
- Mobile Website
- Social Media Design
Harrison Pensa
Harrison Pensa is known for innovation and wanted to carry that over to its online presence with a personable website that breaks from the traditional image other law firms portray.
- Responsive Website Design
- Wordpress CMS
- Social Media
- Print Design
EENET
The Evidence Exchange Network’s (EENet) bilingual, mobile-friendly website allows Ontario’s mental health and addiction stakeholders to find and share important information with a goal of improving practices and policies across the province.
- Mobile Website
- Custom Website Development
Million Tree Challenge
ReForest London and its partner, City of London, knew the Million Tree Challenge's success would require an engaging design and solid strategy to get people involved.
- Branding
- Website Design
- Custom Website Development
- One-Page Design
HBT
The Homophobia, Biphobia, Transphobia (HBT) Working Group is a community collaborative that stands against LGBT2Q-targeted, hate-motivated violence. The group’s responsive website speaks to its entire audience, at home or on the go.
- Responsive Website Design
- WordPress CMS
- Custom Website Development
Skyjack
Skyjack needed help with the full scope of its web development, from strategy to implementation and ongoing support for a complex set of communications needs.
- Solution Consulting
- Website Design
- Drupal CMS
- eCommerce
- Multi-lingual (7 languages)
- Custom Database Design & Dev.
Digital Interactive & Gaming Conference
The Digital Interactive & Gaming (DIG) Conference’s award-winning, responsive website makes it easy for attendees and exhibitors to find what they need, see why DIG is such an important gathering for the industry and register right away.
- Responsive Website
- One-Page Design
- Custom Website Development
Billion Dollar Challenge
The Billion Dollar Challenge is part of the dfree™ movement, steering Americans away from the culture of consumer debt and toward financial freedom. Participants will collectively work toward paying down $1 billion in debt.
- Mobile-Friendly Website Design
- Drupal CMS
- Custom Application Development
How We Work
(together)
Our job is to make sure that everything we do - from websites to social media campaigns - serves your brand and gets you noticed. We know that the difference between awesome and mediocre digital marketing is the result of hundreds of decisions. We help you make the right ones by sharing our knowledge and providing some guidance. We get to know you, your audience and your goals, so we can help you determine what your online presence does and doesn't need.
Listen
We begin with questions. We listen as you tell us about the work you do, the people you do it for and who else does stuff like it. We do our own leg work to learn about your customers and competitors, so we can help you position your brand. We look at everything you currently have in your digital and print marketing arsenal and help you make sure it is actually serving you and your brand.
- Company Abstract
- Digital Brand Review
- Competitive Review
Plan
You have goals. Our job is to help you achieve them. Together, we map out your goals - what your customers need to experience and what you hope to get from them as a result. We make a plan and define what's in and out, what will and won't serve your goals, technically and creatively. We create a blueprint and build the foundation for the project to come.
- Project Charter
- User Personas
- Site Map
- Wireframes
- Website Analytics Review
Create
Building on what we discovered in the first two steps, we create unique designs for your homepages, subpages, mobile applications, games and more. We present our designs using compo.st - a tool we developed to make sure our designs match what you're looking for, and that you can quickly and easily communicate what needs to change so the design is all you envisioned.
- Homepage Comps
- Subpage Comps
- Additional Comps as required for various modules
- Functionality, etc.
Build
This is where our developers step in. They apply their range of technical know-how to your website or application. They look at all of the functionality you currently have and want to recreate, as well as new stuff that you think will help you better engage with your target audience and demonstrate what your brand's all about.
Explore
This is your chance to start playing with the finished product. First, we make sure you have all the training you need to get in the driver's seat. Once we put your site in your hands, you have time to interact with your site, load some content and try out all of the functionality that you asked for in preparation for the launch.
- Training
- Content Entry
Launch
This is your website, your Facebook page, your mobile app, all of the above or something different. This is the face you show to your world. If we've done our job, it is all that you desired back in the "listen" and "plan" phases. Now is when you get to show it off and see how well it's speaking to the people it's intended for.
- Launch Management
- Client Feedback
Support
Our job isn't done when we hand over the keys to your shiny new website or people start using your new app on their mobile devices. We know that stuff happens, training is forgotten and questions arise as you switch your digital marketing strategy into high gear. That's why we stay available to you in the short term after launch, and offer plans for longer term support.
- 60-day Warranty
- Service Level Agreements to ensure that your site stays current with technology
- Web Analytics reviews to keep you in the loop with how your site is working
- Ongoing suggestions for improvements based on analytics review
- Strategies to spread your content online
You and Me
and me and you
Making the "Smart" Choice
A Mobile Web Strategy Primer
It's hard to make it down the street without seeing a teenager, hipster, young professional or gadget geek head-down and immersed in some form of hand-held entertainment. Just as "mobile" is pervasive today, it continues to grow to grow in terms of both market penetration and the sheer number of options for consumers. It goes without saying, then, that if you want to reach your entire customer base, going "mobile" isn't just an option... it's a necessity.
What does that even mean? Should you develop a mobile app, a responsive site or a mobile-specific site? The truth is, it depends... on your audience, your budget and what you hope to accomplish. It's a big decision - and can be a big investment - but we've put together some guidelines to help.
An App for That...
A mobile app is something that users can download from the Apple App Store, Android Marketplace or Blackberry App World. It's designed to work with a device-specific operating system. It can store personal information or allow users to download data so that they can access it offline.
Choose a mobile app if:
- You want to give your fans/patrons/customers a highly-interactive experience that allows them to tap into native device capabilities like the camera (e.g., for an augmented reality experience), GPS and more.
- You want users to be able to access your data or enter their own without being connected.
- You want to monetize the experience (though this isn't necessary).
- You want users to be able to save their data (e.g., planning, tracking).
Take a pass if:
- You are talking to people who want information in a hurry (e.g., a retailer whose customers want quick details about an item, a restaurant whose patrons need hours and a phone number).
- You just want to duplicate your site ... save your users time (and save your pennies) by going responsive.
- You can't afford it.
Be Responsive...
Responsive design allows a single website - and its content - to adapt to the device that the visitor is using, whether it's a laptop, netbook, smartphone or tablet.
A responsive design is right for you if:
- You want a site that's compatible with a variety of screen sizes, so you can grow along with the market.
- Your visitors are looking at your site for similar reasons no matter where they are (e.g., consuming news/blogs).
- You want people to be able to share information from anywhere on your site, without risking that other users won't be able to get to it if they're mobile.
- You want to be able to update all of your content in one place.
Make another choice if:
- Bandwidth is likely to be an issue... users are loading the same content in a different format no matter what device your on.
- You want to optimize the mobile experience with less copy or a unique information architecture.
- Your customers have specific needs when they're mobile, like buying tickets when they arrive at a too-long line.
On the Go...
A mobile-specific website is a unique site built with smaller devices in mind. Users that access the site with a smartphone are redirected to the mobile version, which has pared-down content and focuses on mobile features such as click-to-call.
You may want to go mobile-specific if:
- Your customers have specific on-the-go information needs (e.g., what time you're open, where you are, how to call you).
- You want to deliver mobile-specific content, and you have the time to plan that out.
- Your visitors/patrons/fans/customers have significantly different goals when they're looking at their phones vs. tablets vs. a desktop.
Don't choose a mobile-specific design if:
- SEO really matters! Today's search engines don't like ranking separate pages with duplicate content, which is essentially what this is.
- You don't have the time or resources to manage multiple sets of content.
- You want a site that's as future-proof as possible. Designing to screen specs can pigeon-hole you and create problems as those specs change.
Take the Next Step...
The goal of your mobile strategy is simple: make it as easy and intuitive as possible for people to interact with your brand — in a meaningful way — when they’re using a smartphone or a tablet. Who those people are is and what that interaction needs to look like are the things you need to figure out, and that’s the tricky part.
Did you see your needs and your audience clearly in one category or another? Good news! You're probably ready to take the next step on your mobile journey.
Do you still wish you had a bit more confidence about where you fit? That’s totally normal. This is a space that’s still evolving and the topic of books upon books; we’re just covering some of the basics here to get you thinking.
Whether you’re ready to dive in or you’d still like to talk it through before you commit, we’d love to be a part of your next move. Give us a call or fill out the form below, and we’ll be happy to help you mobilize your brand.
Oh,
hi there.
Want to come by and test your skills on the foosball table? Give us your best shot!
150 Dufferin Ave, Suite 600London, Ontario, Canada
N6A 5N6