rTraction Canada, Inc. is a Certified B Corporation, incorporated in July 2001 as a joint initiative by David Billson, Shawn Adamsson, Josh Dow and vTraction (a subsidiary of Rabobank International). When we started out in 2001, we were building websites and web applications to help clients put out their messaging. We have grown our award-winning agency from those beginnings into four distinct brands:

Ellipsis Digital: expert digital marketing and creative that helps social purpose organizations connect and grow
Engine SevenFour: custom web application development that saves time and money
PolicyTool: easy and affordable policy creation
Photoshoot.io: for simple and elegant photography portfolios


We are located in London, Ontario in the award-winning London Roundhouse.