A lot has happened since we opened our doors in 2001… here are the highlights:

July 4, 2001 - Incorporated as rTraction Canada, Inc. (our birthday is where we get the SevenFour in Engine SevenFour)

2007 - Brought on a creative director to lead our award-winning creative team

2008 - Added social media, app and mobile technology to our roster of services

2011 - Hired a copywriter to extend our marketing services

2012 - Expanded our services to include search engine marketing

2014 - Honoured with the London Chamber of Commerce’s Medium Business of the Year award

2015 - Created the Ellipsis Digital and Engine SevenFour brands to help articulate that we were not simply a big shop of generalists, but two highly skilled and specialized teams that work in digital marketing and application development, respectively. Moved to the award-winning London Roundhouse.

2016 - Became a Certified B Corporation.



Vision, Mission, Values

Our purpose: 

Work with great people and do cool shit.

Our vision:

Technology enhances the experience of community.

Our mission:





A Certified B Corp

In February 2016, we became a Certified B Corporation (B Corp). We have always done our best to serve our community, our team, our clients, our partners, our suppliers and our environment well; becoming a B Corp allowed us to take this commitment to the next level by increasing measurement, transparency and accountability around our values.

As a Certified B Corp, we:

Measure what matters: the support we provide to our team, the difference we make in the communities we serve and our effect on the environment.

Consider all stakeholders in our business decisions: our employees, our clients, our community, the environment and our shareholders.

Use business as a force for good: by doing work that fosters community, and by aligning ourselves with clients, suppliers and partners that share our values and want to make a difference.

You can read more about our B Corp story on our blog.