Sharing Star Wars

This year, we’ve forgone some of the typical activities you’d see from a business around a holiday season. Instead, on December 30th, we’re taking 700 people to see Star Wars: The Last Jedi. We are inviting children from all different backgrounds (and their families) who may not have the means to experience the wonder and joy of the films as I did as a child. Here is the why.

Read More
David BillsonComment
Part 2: How to avoid (mitigate?) being a terrible leader

This story may appear, at first glance, to be about me. It is actually about the team that I have built. Truly, it is a team of superheroes. I can credit one overarching skill that has brought me whatever success that I have had - my greatest skill is hiring good, smart people. To be clear, I don’t mean ‘good’ just from the technical skillset perspective; I mean ‘good’ in a far more impactful way -- I mean good-hearted.

Read More
David Billson 1 Comment
Pillar Accelerator - Day 1

Since starting rTraction, we’ve always had a community lens and a strong corporate social responsibility program - but we have only recently looked inwards to see how we can use our assets, skills and people to focus on making a positive impact in our community versus a separate program or values set. The businesses at the accelerator will start with their social purpose firmly entrenched.

Read More
David BillsonComment
Arts Trailblazers - The arts in London

I had the pleasure of moderating a panel with Andrea Halwa, Andrew Chung, Emma Donoghue, and Kathy Navackas. It was an exciting evening that explored the ups, downs, and challenges of London’s arts and culture community.

 

I came away from the evening with a few notes about the state of arts in our community and I thought I would share those thoughts.

Read More
David BillsonComment
Celebrating International Women's Day in London

March 8th marks International Women’s Day, where women are globally recognized and celebrated for their achievements. Although there are many successes that women have accomplished economically, politically and socially, we wanted to highlight a few particular individuals in the arts, culture and mental health space. This year’s IWD campaign theme is #BeBoldForChange, and it’s clear that the following women have made bold actions in their fields to foster inclusion and gender-balanced leadership.

Read More
Ellen HuskComment
Wrapping Up the Season

I suspect that 2016 will be remembered as a year of significant change… for lots of reasons. We are no different. As I reflect on 2016, the first term that comes to mind is ‘change’. Change always presents businesses unique opportunities to adapt to better serve their customers. In our case, we changed in three significant ways:

  1. We became a B-Corp.

  2. We focused on our impact areas.

  3. We saw a change in our ownership.

Read More
Rachel BerdanComment
The London Landmark Series Two

This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!

Read More
SEO Tips for Web Developers

Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.  

Read More
UncategorizedEllen Husk
SEO Takeaway Tips

Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.

Read More
UncategorizedEllen Husk