The London Landmark Series Two

This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!

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SEO Tips for Web Developers

Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.  

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UncategorizedEllen Husk
SEO Takeaway Tips

Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.

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UncategorizedEllen Husk
Are You Making a Monster?

What makes the ultimate website? One might argue that it comes down to a beautiful wireframe and usability. Sure, these things are important to a website's foundation, but usability means nothing if no one has the desire to use your site.

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UncategorizedAndrew Ratz
HIRE Education

On Thursday, June 23rd, Ontario Premier Kathleen Wynne and the Honourable Deb Matthews, Minister of Advanced Education and Skills Development, came to the London Roundhouse to announce the findings and priorities of the Premier's Highly Skilled Workforce Expert Panel.

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A Few Ways You Could Be Using LinkedIn More Effectively

Mixed in amongst all the other forms of social media, LinkedIn may not be where you spend most of your online time. When I first set up my profile I had no idea what I should include or why I really needed to have one, but I did think that it might help me look like an adult as I started a professional career. A few years later, I finally reached “All-Star” profile strength, and have found how valuable this platform can be. Whether you’re leveraging it to grow your career or your business, LinkedIn has many capabilities that make it an effective marketing tool.

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London Tech Companies for LRT!

Recently, an article appeared in the London Free Press stating that businesses in London don’t want light rail. A few of us in the tech community wanted to state that clearly not all businesses are against light rail. As businesses in the technology sector (with over 1,000 open jobs currently), we know how important it is to be able to attract and retain talent.

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David BillsonComment
Flight Risk

When you’re hiring people, there’s this notion of “flight risk,” the idea that people will be with you for a while and then they’ll move on to another job. Some people look at that and say “pass,” but we look at it a little differently.

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rTraction Becomes Ellipsis Digital and Engine SevenFour
The only thing that is constant is change.” - Heraclitus

The rTraction brand was not supposed to live long. We inherited it from vtraction, one of our founding partners. It was a temporary company name put in place to give life to our startup. We started in 2001, after the dot-com bust, as tech companies were crumbling. At the time, survival was higher on our priority list. We figured we could always rebrand, right?

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rTractionComment