Check out Fanshawe College business student, Michael Dales', blog post on how he's been spending his time at rTraction and what he is learning while he's here!Read More
Our President and CEO, David Billson, sheds some light on the pitch process and how to connect with your prospect effectively, even if your forte isn't sales.Read More
March 8th marks International Women’s Day, where women are globally recognized and celebrated for their achievements. Although there are many successes that women have accomplished economically, politically and socially, we wanted to highlight a few particular individuals in the arts, culture and mental health space. This year’s IWD campaign theme is #BeBoldForChange, and it’s clear that the following women have made bold actions in their fields to foster inclusion and gender-balanced leadership.Read More
I suspect that 2016 will be remembered as a year of significant change… for lots of reasons. We are no different. As I reflect on 2016, the first term that comes to mind is ‘change’. Change always presents businesses unique opportunities to adapt to better serve their customers. In our case, we changed in three significant ways:
We became a B-Corp.
We focused on our impact areas.
We saw a change in our ownership.
Did you miss one of our limited runs of shirts? We're offering another limited run of all 4 shirts. Honouring our hometown of London, Ontario, these t-shirts celebrate local landmarks of past and present.Read More
This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!Read More
Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.Read More
Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.Read More
For four years, Engine SevenFour’s team has been working on specialized asset and rights management software for a large enterprise client. That project is coming to a successful conclusion towards the end of September, 2016.Read More
We’re honouring our hometown with a series of t-shirts celebrating local landmarks, past and present. To kick off the series we’ve got the long standing Blackfriars Bridge and the gone but not forgotten Embassy Hotel.Read More
What makes the ultimate website? One might argue that it comes down to a beautiful wireframe and usability. Sure, these things are important to a website's foundation, but usability means nothing if no one has the desire to use your site.Read More
What’s the difference and is one better than the other. Before we get into why you might choose one over the other, let’s quickly define what makes up each.Read More
On Thursday, June 23rd, Ontario Premier Kathleen Wynne and the Honourable Deb Matthews, Minister of Advanced Education and Skills Development, came to the London Roundhouse to announce the findings and priorities of the Premier's Highly Skilled Workforce Expert Panel.Read More
Mixed in amongst all the other forms of social media, LinkedIn may not be where you spend most of your online time. When I first set up my profile I had no idea what I should include or why I really needed to have one, but I did think that it might help me look like an adult as I started a professional career. A few years later, I finally reached “All-Star” profile strength, and have found how valuable this platform can be. Whether you’re leveraging it to grow your career or your business, LinkedIn has many capabilities that make it an effective marketing tool.Read More
One of the main reasons we took the team to Leadercast 2016 was to learn from a variety of leadership perspectives. So how did this year fare?Read More
A group of individuals from London decided to put together information on what the living wage in London would be and to promote being a living wage employer. We helped them with creating a brand and website to represent their cause and help spread the word.Read More
Recently, an article appeared in the London Free Press stating that businesses in London don’t want light rail. A few of us in the tech community wanted to state that clearly not all businesses are against light rail. As businesses in the technology sector (with over 1,000 open jobs currently), we know how important it is to be able to attract and retain talent.Read More
Last week, we kicked off Explode Conference with a bunch of fellow sponsors and presenters at a rooftop shindig before taking in two days of presentations, one kick-ass party, and a bunch of inspiring new connections and conversations...Read More
It's our belief that every member of our team has valuable leadership qualities and perspectives—and we know it takes exposure to different leaders and leadership styles to coax those qualities out of us...Read More
Take cover, because London is set for an explosion of creative proportions later this week as business leaders, designers, developers, artists and entrepreneurs gather to take in Explode Conference...Read More