We are rTraction. We always have been. Learn about our journey through brands and time back to our core purpose.Read More
Baseball references are often applied in business situations. Our President, David Billson, shares his take on how the two are more similar than we might realize.Read More
A few takeaways from the PHP Unicorn online conference that our dev team had the opportunity to participate in. Sessions ranged from code review to mental health in the tech industry.Read More
A recap of the first ever BLD Ontario event held in Guelph. Certified B Corporations and those who are interested in becoming B Corps came together to hear from engaging B Corp leaders and share information and ideas.Read More
The London Community Foundation's Engage! London program provides a unique learning experience for local professionals. Here's a summary of the experience from a recent graduate!Read More
Check out Fanshawe College business student, Michael Dales', blog post on how he's been spending his time at rTraction and what he is learning while he's here!Read More
Our President and CEO, David Billson, sheds some light on the pitch process and how to connect with your prospect effectively, even if your forte isn't sales.Read More
March 8th marks International Women’s Day, where women are globally recognized and celebrated for their achievements. Although there are many successes that women have accomplished economically, politically and socially, we wanted to highlight a few particular individuals in the arts, culture and mental health space. This year’s IWD campaign theme is #BeBoldForChange, and it’s clear that the following women have made bold actions in their fields to foster inclusion and gender-balanced leadership.Read More
I suspect that 2016 will be remembered as a year of significant change… for lots of reasons. We are no different. As I reflect on 2016, the first term that comes to mind is ‘change’. Change always presents businesses unique opportunities to adapt to better serve their customers. In our case, we changed in three significant ways:
We became a B-Corp.
We focused on our impact areas.
We saw a change in our ownership.
Did you miss one of our limited runs of shirts? We're offering another limited run of all 4 shirts. Honouring our hometown of London, Ontario, these t-shirts celebrate local landmarks of past and present.Read More
This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!Read More
Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.Read More
Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.Read More
For four years, Engine SevenFour’s team has been working on specialized asset and rights management software for a large enterprise client. That project is coming to a successful conclusion towards the end of September, 2016.Read More
We’re honouring our hometown with a series of t-shirts celebrating local landmarks, past and present. To kick off the series we’ve got the long standing Blackfriars Bridge and the gone but not forgotten Embassy Hotel.Read More
What makes the ultimate website? One might argue that it comes down to a beautiful wireframe and usability. Sure, these things are important to a website's foundation, but usability means nothing if no one has the desire to use your site.Read More
What’s the difference and is one better than the other. Before we get into why you might choose one over the other, let’s quickly define what makes up each.Read More
On top of the typical workplace stressors (deadlines, more work than time, the excitement of growth, quarterly reports, etc.), working parents contend with things like phone calls from the school or an errand run at lunch to get supplies for a birthday party or bake sale. I know how this pressure feels directly (as a single parent) and indirectly as HR Lead here at rTraction Canada, Inc.: a company with our people’s best in mind.Read More
On Thursday, June 23rd, Ontario Premier Kathleen Wynne and the Honourable Deb Matthews, Minister of Advanced Education and Skills Development, came to the London Roundhouse to announce the findings and priorities of the Premier's Highly Skilled Workforce Expert Panel.Read More
Mixed in amongst all the other forms of social media, LinkedIn may not be where you spend most of your online time. When I first set up my profile I had no idea what I should include or why I really needed to have one, but I did think that it might help me look like an adult as I started a professional career. A few years later, I finally reached “All-Star” profile strength, and have found how valuable this platform can be. Whether you’re leveraging it to grow your career or your business, LinkedIn has many capabilities that make it an effective marketing tool.Read More