Viewing posts by: designbynumbers
August 7, 2007
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At some point in the design process there is one question you are always going to be asked:
“Can I have a copy of your logo?” Normally, there is a pause in the conversation and your response comes back, “What format should that be in?”
If you really want to make a designer happy, you’ll be able to supply the logo in VECTOR EPS format. With a VECTOR EPS file, (which is appropriate for any medium, digital or print), a designer can create any other file format that they require at the highest possible quality.
If your company logo was professionally designed then a VECTOR EPS file should be available from the original designer. If, however, your logo has been around for so long that no original file exists, it is worth every penny to have your logo professionally recreated as a VECTOR EPS file for future use.
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July 26, 2007
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In web design there has been an ongoing argument about whether or not users actually scroll webpages to see content that isn’t initially visible when the page loads. The imaginary line that divides the webpage between the initially viewable content and what a user sees when they scroll is called the “fold”, and some people believe that only the content above it gets seen.
Until now the debate has largely been academic with one camp insisting that everything essential be crammed in the limited space above the fold, and the other camp saying it isn’t really an issue. While our opinion is that it is common sense for major information and client branding to be above the fold, recent research has finally brought some well-needed facts to the debate.
Bottom line: People almost always scroll right to the bottom of a webpage – no matter how long it is.
For an excellent in-depth discussion of the latest research click here.
June 25, 2007
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Have you ever participated in or facilitated a brainstorming session? Did you find it hard to keep track of all the ideas and organize them after the fact into a clear document that you can share and review with your co-workers and clients? Enter Freemind – a free cross-platform mind-mapping application that can help you capture,organize and work with free-form information.
In any design project, there is a discovery process where you need to collect information and generate new ideas. The process of brainstorming is a free-form and often chaotic process. The flexibility that the brainstorming process provides as a collective creative tool can make it hard to capture all of the ideas and organize them into an effective document for review after the session.
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