Can I have Your Logo?
At some point in the design process there is one question you are always going to be asked:
“Can I have a copy of your logo?” Normally, there is a pause in the conversation and your response comes back, “What format should that be in?”
If you really want to make a designer happy, you’ll be able to supply the logo in VECTOR EPS format. With a VECTOR EPS file, (which is appropriate for any medium, digital or print), a designer can create any other file format that they require at the highest possible quality.
If your company logo was professionally designed then a VECTOR EPS file should be available from the original designer. If, however, your logo has been around for so long that no original file exists, it is worth every penny to have your logo professionally recreated as a VECTOR EPS file for future use.
So, what is a VECTOR EPS file? First of all, EPS stands for “Encapsulated Postscript”. Postscript is the programming language that most high-end printers use to describe printed pages, and this data, when written to a digital file instead of a physical printer, is said to be “Encapsulated” in the file. The VECTOR refers to the fact that the graphic is composed of a set of instructions that detail how the image is created as a series of lines and points, (vectors) instead of being a bitmap image which is merely a grid of pixels that represent the finished graphic. The vector file may look the same on screen, but it isn’t just an image - it’s a set of instructions for redrawing the image. The benefit to the designer of having the VECTOR EPS is that they can create any artwork they want at any resolution and the image will still look crisp and clean, whereas with a bitmap image there are definite limits on how much the image can be scaled or manipulated without losing the original quality.
For an in-depth discussion of differences between vecotr and bitmap/raster images and why vector graphics are so excellent for logos click here.
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