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No Strings Attached – #jianinldnont

November 25, 2011

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It started with a simple (but great) idea and a single tweet from Ian Gifford:

Ian Gifford Tweet

And in no time at all it grew into a competition between 5 Ontario cities to have a Canadian media icon visit one of our cities.

A number of folks that we have a lot of love for were involved in the initial hours and we wanted to lend them whatever help we could offer. Now we can’t come right out and bribe the man so instead we made an offer to allocate a big chunk of our CSR time to a charity of Jian’s choosing.

David Billson Tweet

We were very pleasantly surprised when Jian took notice later that day.

Jian Ghomeshi Tweet

Now there’s a great Facebook page and a number of other businesses have come to the table (Jody Bailey has provided a great summary here along with all the Twitter traffic).

I’m sure a few folks will be saying “There IS a string attached to your offer, Jian has to come to London. That’s a string.” Well let’s remove that now. This offer is an act of goodwill and whether or not Jian comes to London this offer will remain on the table.

Jian, we would love you to visit our city. We’re not perfect but the place is teeming with great people who want to make things better. So, on behalf of all those people, please feel free to donate this offering to any charity you choose. A new website probably won’t change anyone’s world but we know there are a lot of incredibly worthy organizations out there and we want to give them the very best of what we do best.




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