OurTraction

I spent the last week at a ski resort in Vermont and while there I was surprised to see a large number of stickers for various ski and snowboard brands all over the ski lift posts.

The riders who stuck these all over the poles were creating free advertising, and at a fraction of the potential cost to officially brand the whole post. They risked having their lift ticket revoked to plaster stickers everywhere (and essentially vandalize the resort).

How does this relate to your business?

These riders were excited enough about a brand to reach out of a moving chair lift to place a sicker on a post 40 feet in the air. All it cost the company was a bunch of vinyl stickers. In return, I visited the stores I saw “advertised” and explored the brands I’d seen while riding up the mountain.

What are you doing to empower your customers to talk about you? Are they willing to take risks to promote your brand?

Titus

Titus role is to help keep our clients fluent in many dialects of social media. Titus has been a key organizer for a variety of local technology events. A true conversationalist both online and off, Titus rarely shies away from a healthy debate and is motivated to see the Internet become more social and move towards more engaging conversations. Titus is also an avid cook and would rather eat a failed recipe then throw out food. As a student, in order to save a few bucks, he would often brew his own beer.

This entry was posted on Tuesday, January 5th, 2010 at 2:22 pm and is filed under OurTraction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.