OurTraction

Several of the staff from rtraction have spent that last two days in Stratford Ontario at the Canada 3.0 Digital Media Conference. The main focus of this event has been to build a digital media strategy for Canada so that by our 150th anniversary in 2017 everyone in Canada will be digitally connected. The organizers are calling this the “Moonshot” in reference to Kennedy’s 1962 speech in which he outlined the U.S. push towards space.

However, there has been a major issue with determining what exactly it means to be “digital”. There is no consensus between the stakeholders across Canada about what we’re measuring. Therefore we’ll never really know if we’ve reached  our goal. Additionally there is a variety of disagreements about who should be leading this charge and how far do we need to go with public consultation by government instead of action. Finally, there seems to be a big push to work within existing models and platforms of broadcasters and “old media” and ignoring new systems and potentials.

Despite these challenges, the conference has been a great opportunity to connect with content creators, brilliant developers, industry leaders, and corporations.  As the second day continues we’re invigorated to keep these conversations alive and encouraged by the community that we’re seeing that already exists across Canada.

When we get back to London we’ll review our notes and our twitter streams and we’ll present much of what we’ve learned on this blog.

Until then, how well do you think we’re preparing for 2017 and what goals should we be looking to measure in the lead up to this date?

Titus

Titus role is to help keep our clients fluent in many dialects of social media. Titus has been a key organizer for a variety of local technology events. A true conversationalist both online and off, Titus rarely shies away from a healthy debate and is motivated to see the Internet become more social and move towards more engaging conversations. Titus is also an avid cook and would rather eat a failed recipe then throw out food. As a student, in order to save a few bucks, he would often brew his own beer.

This entry was posted on Tuesday, May 11th, 2010 at 11:08 am and is filed under OurTraction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.