OurTraction

As 2009 drew to a close and the rtraction team looked ahead to 2010, we didn’t make any resolutions, we made an affirmation. We clarified that something we’ve been doing for a long time is not just “something we do” it’s central to who we are as a company.

For rtraction, 2009 was our best year ever in terms of how much we were able to give back and contribute to the community. We do this both as individuals (we offer staff a full day every month to volunteer) and as a group.

 
Shawn Adamsson, Jeremy Richardson, Julie Ryan, Nik Harron and Chris McInnis at the Amazing Tree Quest Launch for Reforest London

As a group, this year we donated over a thousand hours of staff time to design, build and promote entirely new websites and promotional videos for long-time community partners like ReForest London and TechAlliance, and for new groups and campaigns like the United Way’s GenNext and the LUSO Community Centre’s 1000 Acts of Kindness.

 
Stephen Ash and Norma Oreadi giving away chocolates on Hugs and Kisses Day for 1000 Acts of Kindness

For 1000 Acts, we not only built their site, but also developed a social media strategy for the campaign and committed to performing 500 acts ourselves. We were completely blown away by their success, and incredibly proud to have been part of it. (They inspired the community to achieve 52,115 acts of kindness in one month!)

We closed out the year with a collection of 1000 pounds of food and $1000 for the London and Area food bank.

 
Food Bank Prank at rtraction

When we combine services, sponsorships and cash, our agency contributed over $100,0000 to the community this year. Not too shabby for a team of 15 and a business that’s under ten years old. Yet even as we reflect on what we managed to accomplish this past year, we’re determined to do even more in 2010.

At the risk of sounding cliché … Corporate Social Responsibility is more than just a tagline for us. It’s what gets us excited, what keeps us motivated, and one of the things we’re most proud of. Bring on 2010!

David

As rtraction's fearless leader, David spends most of his time finding new work to keep the rtraction engine busy. As the face of the company, he also works with clients to identify and find solutions to their communication and technical challenges. He has been in the web industry for over 14 years and brings that perspective to rtraction's clients, our community and his writing.

This entry was posted on Thursday, January 14th, 2010 at 11:07 am and is filed under OurTraction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.