OurTraction

There was a great article in this morning’s London Free Press business section (http://bit.ly/2O53gQ) on social media and brands. The article specifically looked at the importance of monitoring your brand online, even if you’re not actively participating on social networks.

I have become fond of the saying: “Your brand is not what you tell people it is, it is what your customers tell you it is.” More and more people talk about products and services on social networks like Facebook and Twitter. People are listening to these conversations and use them for research prior to making purchasing decisions. It is therefore imperative that you follow conversations about your brand, if for no other reason then to provide a response to negative comments. Tools like real time search engines or applications like TweetDeck are great ways to monitor online conversations.

Your customers are your greatest brand evangelists so why not encourage them to talk about you? You might even find out something you didn’t know about “your” brand.

Titus

Titus role is to help keep our clients fluent in many dialects of social media. Titus has been a key organizer for a variety of local technology events. A true conversationalist both online and off, Titus rarely shies away from a healthy debate and is motivated to see the Internet become more social and move towards more engaging conversations. Titus is also an avid cook and would rather eat a failed recipe then throw out food. As a student, in order to save a few bucks, he would often brew his own beer.

This entry was posted on Monday, October 26th, 2009 at 2:46 pm and is filed under OurTraction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.