OurTraction

Yesterday Twitter CEO Evan Williams gave a keynote interview at South By Southwest Interactive and as expected released a new feature on their already wildly successful platform; Twitter Anywhere. This feature is very similar to Facebook Connect, it allows you to pull info from a Web site to Twitter but also use your Twitter credentials to sign in to various places around the web. Now the connections that we make on Twitter can now be extended to many other online properties.

While it is still early and all the details have not been released there are a number of positives to look forward to:

• For new users the barrier of entry has been lowered; it will become easier to discover people and interests.
• Relationships are strengthened as users find more people and businesses to interact with.
• However there is a lower signal to noise ratio as you only connect with people relevant to your interests.
• Contextual data can be easily added to websites, applications and online services to facilitate these connections.

With this release Twitter is working to position the service as an information network where people can easily share content and learn from each other across a variety of different websites.

Recently events have illustrated Twitter’s ability to easily and safely bring people together; Iranian elections, the Chilean earthquake and conferences around the world. With today’s announcement they have extended this functionality to everyone and both users and businesses of all sizes will benefit.

Titus

Titus role is to help keep our clients fluent in many dialects of social media. Titus has been a key organizer for a variety of local technology events. A true conversationalist both online and off, Titus rarely shies away from a healthy debate and is motivated to see the Internet become more social and move towards more engaging conversations. Titus is also an avid cook and would rather eat a failed recipe then throw out food. As a student, in order to save a few bucks, he would often brew his own beer.

This entry was posted on Tuesday, March 16th, 2010 at 10:19 am and is filed under OurTraction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.