Branding #LdnOnt with Steve Bolton of Libro
Disclaimer: These videos are provided as a teaser to the full podcast - they are a sample of the over 30+ interviews we've conducted for this project. If there is significant interest, we will release the full audio fort he interviews.
I enjoyed this interview with Steve Bolton, Head Coach at Libro Credit Union. The conversation was hard to stay on the topic of London's brand as Steve has so many good comments on leadership as well. I enjoyed how he framed the Libro strategic process around their 'why'.
Steve also had me thinking more about the region that surrounds London and re-opening my desire to explore the broader context of Southwestern Ontario. That will have to wait for another season :)
Sponsor disclaimer: Libro agreed to sponsor season 1 of our podcast about 18 hours before Steve showed up for his interview. The ability to sponsor had no influence on who was invited to speak on the show.