Simon Sinek’s famous “start with why” question is a key piece of determining your core message. Understanding how you do your work is almost as critical as your why, and ultimately critical for your marketing. Whether you’re looking to attract new talent, keep existing talent engaged, or create a raving fans in your customers - understanding how you do your work is time well spent.
Review your purpose for your organization - why do your customers care you exist?
Core values - relevant or relics?
Where marketing meetings HR - core messaging and alignment.
Impact marketing - how do you tell the story of your impact?