Helping Parents Succeed at Home and Work: From Ergonomic Chairs to School Stackables (B the Change Media)

On top of the typical workplace stressors (deadlines, more work than time, the excitement of growth, quarterly reports, etc.), working parents contend with things like phone calls from the school or an errand run at lunch to get supplies for a birthday party or bake sale. I know how this pressure feels directly (as a single parent) and indirectly as HR Lead here at rTraction Canada, Inc.: a company with our people’s best in mind.

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Ontario considers mandatory work experience programs for all students (The National Post)

David Billson, president and CEO of Ellipsis Digital in London, Ont., said the region’s technology and digital media sector “is starved for well-trained talent,” and companies are having trouble recruiting new employees.

“One of the hardest things for me as a business owner is to know that our unemployment rate is hovering around seven per cent in the region, when our local technology firms have between 400 to 1,000 open jobs,” said Billson. “Helping us to be able to fill our talent gap will aid in ensuring a bright future for our sector.”

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Digital Marketing at Ellipsis Digital: Rachel’s Multi-Faceted Story (

"Besides being a tri-athlete, a yogi, a traveler, a writer, and a gamer, Rachel Berdan is also the Chief Marketing Officer of rTraction Canada, Inc.  Rachel got into sales and marketing relatively slowly and somewhat by accident and today she is also  VP of Sales for Ellipsis Digital, a division of rTraction Canada, Inc. located in London, Ontario. She loves working within an organization that encourages creativity, openness, entrepreneurial thinking, and attracts people who value those things. “I have fun, I am challenged, and I get to bring new ideas to life pretty regularly."

Business Buzz - Web development bootcamp (The London Free Press)

Tech Alliance is partnering with Vancouver-based Lighthouse Labs ( to meet the growing demand for coders by offering a web development bootcamp this summer.

With the rapid expansion of London’s tech sector, some companies are struggling to fill positions.

“The shortage of talent is considered the primary reason for a lack of economic growth within regional technology companies. Programs that increase the technical capacity of our workforce are a welcome addition to our community,” said David Billson, chief executive of Ellipsis Digital.



LONDON, ON, February 16, 2016—London’s tech sector continues its exciting evolution with a strategic partnership between Engine SevenFour and FreePoint™ Technologies.  Engine SevenFour (a division of rTraction Canada, Inc.) develops custom enterprise web applications, while FreePoint Technologies specifically creates productivity improvement software for manufacturing. Currently, more than two dozen plants across Ontario use FreePoint’s ShiftWorx, which connects manufacturing equipment with its operators, improving business efficiency. 

“This relationship augments and complements FreePoint’s technology development capabilities,” said Paul Hogendoorn, president of FreePoint Technologies. “We are at the cusp of a brand new IT field that is engaging the workforce on the factory floor. This is where IT and social technologies converge with the re-emergence of our manufacturing sector. This strategic relationship with Engine SevenFour strengthens our early leadership position. We are extremely excited about what we believe this could do for London.”

David Billson, president and CEO of Engine SevenFour, agrees about the value of collaboration. “I believe the tremendous skill and talent of the Engine SevenFour team will improve the speed at which FreePoint Technologies can enter new markets and expand its business. I also believe that Paul’s vision of connecting value to work will be the next great revolution in the workplace.” This partnership is the second one this month for Engine SevenFour and its sibling division, Ellipsis Digital, who recently joined with Code Studio.

“A great vision needs to be something bigger than what could be achieved alone,” Hogendoorn added. 

About Engine SevenFour

Engine SevenFour (a division of rTraction Canada, Inc.) is a London, Ontario-based development group that specializes in custom enterprise web applications for businesses, customers and communities, built with the Laravel PHP framework. Visit Engine SevenFour at, follow us on Twitter @EngineSevenFour, and connect with us on LinkedIn.

About FreePoint™ Technologies Inc.

FreePoint, based in London, Ontario, brings cost-effective technologies to legacy and new manufacturing equipment, connecting the people on the plant floor with the value of the work they do. Their software increases and improves productivity and job satisfaction by measuring activity empirically and providing actionable information to the people who operate the machines.

For further information, contact:

Rachel Berdan, CMO

Office: (519) 438-9064 x 5163

LPRC firms up partnership with King’s (The Londoner)

Anti-poverty advocates working to dissect London’s poverty-related social issues are encouraged about a new partnership announced Dec. 12 between the London Poverty Research Centre and King’s University College...

Sylvester said King’s will provide the IT support necessary to establish the robust, publicly accessible online database of poverty research the centre touted as part of it’s original mandate when it was unveiled in April. Since then, the centre has launched a website at and is working with local website design company rtraction on an updated version expected by spring 2015.