Rachel Berdan - COO

Superpower: Coaching and communicating to clarity
Role: Diagnosing core issues from the big picture view

Rachel is responsible for ensuring all aspects of rTraction run well, from introducing our clients to the value we bring to delivering on our promise. Rachel has spent 15 years supporting visionaries and operations across communications, administration, and client experience. Rachel was instrumental in the introduction of various key relationships to rTraction, including the McMichael Canadian Art Collection, the Grand Theatre, and Toronto Centre for the Arts.

  • Speaker and facilitator for topics that include leadership, storytelling, and social responsibility

  • 2017 20 Under 40

  • B Corp Champion