In our blog post series we discussed how pondering our purpose (and David's more personal "The Path Less Traveled") helped to guide us to better performance. Join us for an interactive session to work on the core of your core messaging:
- Your purpose for your organization - why do your customers care you exist?
- How to communicate your "why"?
- Disruption and how a strong purpose can help weather the storms
- Create compelling concepts that can be used for future marketing.
About David Billson
David is the CEO of rTraction. He is the resident visionary and has deployed Internet-related solutions and technologies to enhance efficiencies for businesses of all sizes for over 20 years. Throughout his career, David has managed all aspects of the tech lifecycle, from development to quality assurance to sales, and he knows that communication with your community and audience is of vital importance to any organization.