##  [B Corp](/b-corp) 

 <a id="main-content" tabindex="-1"></a>## What is a B Corp?

In simple terms, B Corp is to businesses what Fair Trade is to coffee. It’s a commitment to rigorous standards and practices. It’s a responsibility to take into account the interests of our team, our clients, the communities we serve and the environment, in addition to our shareholders. It’s about business as a force for good.

## Why become a B Corp?

Giving back, working with purpose and creating a great culture have been a part of our DNA since we opened our doors in 2001. When we found out about the B Corp movement, we were inspired to learn how to do even better from B Lab and other like-minded businesses (validating the work we were already doing was a bonus). We wanted to get on board right away.

## As a Certified B Corp, we:

**Measure what matters:** the support we provide to our team, the difference we make in the communities we serve and our effect on the environment.

**Consider all stakeholders in our business decisions:** our employees, our clients, our community, the environment and our shareholders.

**Use business as a force for good:** by doing work that fosters community, and by aligning ourselves with clients, suppliers and partners that share our values and want to make a difference.

You can read more about our B Corp story [on our blog](/blog/to-b-or-not-to-b).