Code Studio Joins rTraction

London Tech Companies Share Space, Technology and Values


LONDON, ON, February 09, 2016—In another exciting move in London’s growing and evolving tech landscape, Ellipsis Digital and Engine SevenFour are joining with Code Studio. The addition of Code Studio’s business automation software developers to the London Roundhouse’s siblings—Ellipsis’ digital marketing agency, and Engine SevenFour, which specializes in custom enterprise web applications—is a winning alliance for all three entities.

David Billson, president and CEO of Engine SevenFour and Ellipsis Digital, is delighted by this latest development in the city’s vibrant tech sector. “rtraction’s two divisions will benefit from Code Studio’s talented designers, developers and entrepreneurs, as well as their existing toolsets, while Code Studio will benefit from our current resources to assist their growing client list.” Billson also notes the shared values of the organizations, both of whom are known for their strong corporate social responsibility and commitment to their corporate cultures. Code Studio is a worker co-operative with a culture that takes collaboration to a whole new level, and they were involved in Children’s Miracle Network’s Extra Life. rtraction is currently working toward a B Corp designation to formalize their commitment to employees and the communities they serve. They recently hosted Star Wars Day, taking nearly 500 underprivileged kids and their families to see Star Wars: The Force Awakens.

Dustin Hill, CEO of Code Studio, shares Billson’s enthusiasm about the alliance. “The team at Code Studio are incredibly proud to be working with the innovative thinkers at rtraction. The merging of our processes and technologies is thrilling; it will allow us to explore a greater depth of technological creativity, and we couldn’t be happier to be working alongside people who share our ambition in achieving shared prosperity in the workplace.”

Marilyn Sinclair, president and CEO of TechAlliance, is also excited by the news. “When we launched the MVP Lab in 2014, this is one of the ideal scenarios we envisioned: startups incubating in London, receiving the supports and services they need to grow, and connecting with the broader tech community. Whether that led to new success or acquisition, these early-stage companies would get the vital boost they need to succeed.” She added, “We’ll miss having Dustin, Kevin and Paul working in the MVP Lab, but as we see them complete this step of their journey, our whole organization could not be happier for them, or their new colleagues at Ellipsis Digital and Engine SevenFour.”

About Ellipsis Digital

Ellipsis Digital (a division of rTraction Canada, Inc.) is a London, Ontario-based digital agency that helps businesses and nonprofit organizations deepen the connection between online engagement and offline enjoyment. Visit Ellipsis at, follow us on Twitter @ellipsisdigital, and like us on Facebook.

About Engine SevenFour

Engine SevenFour (a division of rTraction Canada, Inc.) is a London, Ontario-based development group that specializes in custom enterprise web applications for businesses, customers and communities, built with the Laravel PHP framework. Visit Engine SevenFour at, follow us on Twitter @EngineSevenFour, and connect with us on LinkedIn.


For further information, contact:

Rachel Berdan, CMO
Office: (519) 438-9064 x 5163