3 Strategies to Keep a Tough Project Moving Forward


We all stagnate sometimes. Out of fresh ideas, energy, or confidence, we find ourselves somewhere we don’t want to be. Here are some of the ways we’ve mixed it up to ensure we never stay stuck for too long.


Step Back

When you can’t see the forest for the trees, it’s possible that you are in need of a perspective change. Stepping back to look at the bigger picture is helpful, but sometimes the more immediate need is simply finding your way out of the woods. No matter how deep you’re in it, we’ve found perspective through hiring new positions, inviting colleagues from an unrelated department into the mix, and working with outside consultants and strategists.

Ask a Duck

Sometimes you don’t even need a thinking human to get out of the rut you’re in. Enter Rubber Duck Debugging—a practice whereby programmers literally talk their problems out with a rubber duck, because sometimes hearing it out loud is all you need to find the solution.

Drop the politics

Brainstorming is a great way to shake things up, but it can work against you if participants feel too vulnerable to throw out a potentially bad idea or inversely ask the tough questions that are avoided due to internal politics. Our approach? Take the lead with the wildest idea you can think of to start—then lean on outsiders to push you on the politics.