Posts in Uncategorized
The London Landmark Series Two

This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!

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UncategorizedrTraction
SEO Tips for Web Developers

Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.  

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UncategorizedEllen Husk
SEO Takeaway Tips

Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.

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UncategorizedEllen Husk
Are You Making a Monster?

What makes the ultimate website? One might argue that it comes down to a beautiful wireframe and usability. Sure, these things are important to a website's foundation, but usability means nothing if no one has the desire to use your site.

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UncategorizedAndrew Ratz
A Few Ways You Could Be Using LinkedIn More Effectively

Mixed in amongst all the other forms of social media, LinkedIn may not be where you spend most of your online time. When I first set up my profile I had no idea what I should include or why I really needed to have one, but I did think that it might help me look like an adult as I started a professional career. A few years later, I finally reached “All-Star” profile strength, and have found how valuable this platform can be. Whether you’re leveraging it to grow your career or your business, LinkedIn has many capabilities that make it an effective marketing tool.

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Flight Risk

When you’re hiring people, there’s this notion of “flight risk,” the idea that people will be with you for a while and then they’ll move on to another job. Some people look at that and say “pass,” but we look at it a little differently.

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Code Studio Joins rTraction

LONDON, ON, February 09, 2016—In another exciting move in London’s growing and evolving tech landscape, Ellipsis Digital and Engine SevenFour are joining with Code Studio. The addition of Code Studio’s business automation software developers to the London Roundhouse’s siblings—Ellipsis’ digital marketing agency, and Engine SevenFour, which specializes in custom enterprise web applications—is a winning alliance for all three entities.

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UncategorizedrTraction
Five Takeaways from RGD DesignThinkers 2015

If it got cosmic at last year’s DesignThinker’s conference, this year’s was all about staying grounded. Yes, there was lots to be inspired by, but what The Association of  Registered Graphic Designers (RGD) delivered this year was a lineup of speakers who were as willing to pull back the curtain and talk about how they worked as much as the work itself. Here’s the takeaways that got the biggest underlines in my notebook.

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UncategorizedJames Kingsley
Moving from Drupal to Laravel

Recently, Engine SevenFour’s director of operations Derek Martin talked about how we found the framework that worked for us. This week, one of our favourite co-op students (we liked him so much, we invited him back for a second term), Ian Paterson, talks about working with Laravel…

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UncategorizedIan Paterson