## [25%: A Documentary](/portfolio/25-documentary) Across Canada, women make up only 25% of representatives across municipal, provincial, and national governments. The City of London wanted to tell this story and encourage women to run for office. That initiative became [25%: A Documentary](http://25percent.ca/). ![25 percent screen shot.png](https://images.squarespace-cdn.com/content/v1/55086f2ee4b0f9a46f1f4d4e/1527521579734-WF9XFG2ERYWFHMLNIHFB/25+percent+screen+shot.png?format=1500w) The City of London and the Federation of Canadian Municipalities needed partners to tell the story of the representation gap in politics, including a film partner and a communications partner to support the launch of the film. They worked with [web.isod.es](https://web.isod.es/) to produce a video targeted at young women from 16-24. Alongside long-time video partner web.isod.es, the rTraction team created and supported a social media plan for the launch. The London film launch was a huge success. Our social campaign reached over 500,000 Twitter accounts with exposure well over 2 million impressions during the launch in London, Ontario, and the success continued through the film's national tour. Segmented into 5 discreet modules, the film is now used as a teaching tool for Canadian civics courses. > “My experience working with rTraction has been nothing but positive. I am consistently impressed with the creativity of their team and quality of their work. I would wholeheartedly endorse rTraction to anyone who is looking for a community-oriented, client-focused firm that never fails to produce beautiful results.” — KATE GRAHAM