Rachel Berdan

Chief Operating Officer

Rachel can diagnose core issues from a big picture view. With this ability, she then uses her natural toolkit to coach and communicate direction. Responsible for ensuring all aspects of rTraction run well, she introduces our clients to value and how rTraction delivers on our promise. Rachel has spent 15 years supporting visionaries and operations across communications, administration, and client experience. Rachel was instrumental in the introduction of various key relationships to rTraction, including the McMichael Canadian Art Collection, the Grand Theatre, and Toronto Centre for the Arts.

  • Speaker and facilitator for topics that include leadership, storytelling, and social responsibility

  • 2017 20 Under 40

  • B Corp Champion