##  [Marketing and Communications Plan](/service/marketing-and-communications-plan) 

 <a id="main-content" tabindex="-1"></a>A plan is key to make sure you are working smarter, and not harder. Our plans are simple-to-follow and we believe an integrated marketing and communications plan is just what the organization needs, to make a plan that can be executed by your team.

The marketing and communications plan is going to include the following items:

- Current State Benchmarking
- Situational Analysis
- Step Analysis
- Publics, Job Stories, and Personas
- Capturing Branding and Messaging
- Defining our Communication Tactics
- Building a Timeline
- Single Page Goal and Objectives