aBOUT

rTraction Canada, Inc. is a Certified B Corporation and award-winning digital services agency located in the London Roundhouse. 

Incorporated in July 2001, we started as a team of coders that built websites and applications to help clients get their messaging out. From early on, we worked alongside social purpose organizations (nonprofits, social enterprises, and for profits that do good), helping those that provide impact to do what they do best while we focused on solving the technical problems, from hosting to websites to systems behind the scenes. 

Like any digital agency, we know our way around technology and we believe in returning good value to our clients. There are a few things that make us a little different from your average digital production house: 

  1. As a B Corp, we use business as a force for good. Among other stakeholders, we consider our clients and community in everything we do, and we believe that clients and the communities they serve are inextricably linked. 
  2. We are serious about data. We believe in digging deep to understand issues and opportunities to grow. We believe in knowing where we're going and tracking how we get there. We measure what matters, for our business and our clients', and we make the changes that make a difference. 
  3. Our projects begin and end with a focus on improving outcomes. ROI is about the bottom line, and that's important, but even more important is the big, lasting change our clients make with those returns.