rtraction

The Aeolian is a cultural and historical fixture in London, Ontario. Governed by a non-profit association, it relies on community support to stay alive. The Aeolian needed a website that would let people easily contribute, either through online donation or ticket purchases.

We designed the Aeolian site to capture the unique and historical aspects of the venue. The most prominent feature of the site is the events listing - that's what the majority of visitors want to know about, after all. The site also offers online ticket purchasing, easy online donation through Canada Helps and info about the venue and its nonprofit message.

CDRAKE is the result of a joint initiative to promote knowledge translation and exchange in dementia care. It serves as online community for people working in the dementia care industry, caring for loved ones with dementia or in the early stages of dementia themselves.

To support CDRAKE's objectives, rtraction created a collaborative space with a Q & A section that allows community members to ask and answer questions. The website also includes a featured question of the week, an events listing that highlights various learning opportunities, a resource exchange and blog for sharing ideas and expertise, and communities of practice for more specialized knowledge exchange.

ReForest London partnered with the City of London for the Million Tree Challenge, which asks Londoners to plant one million trees in ten years.

The challenge required early community attention, so rtraction publicized the launch with the partners through social media. rtraction created a brand that reflects London's "Forest City" identity, and an award-winning website design that uses a parallax scrolling effect. On the site, Londoners can share that they've planted a tree using social media, check the leader board for organizations and individuals who have planted the most, look at the current total tree count - almost 12,000 in the first 6 months - and see the environmental effect of planting more.

1000 Acts of Kindness - led by the London Urban Services Organization (LUSO) - takes place each October and reminds people that small acts make a big difference. LUSO needed help with its online presence to get word out to the community and drive participation in 1000 Acts.

rtraction worked with LUSO to implement a multi-channel promotion strategy that included social media, raised awareness and helped increase website visits by 67% in 2011. The new website was designed so visitors would better understand how to register, submit acts, view acts and share, which helped keep up the momentum of 1000 Acts throughout October to the tune of over 10,000 total acts!

Las Chicas is a family-owned, family-operated coffee roaster in London, Ontario. Since Las Chicas opened its doors in 2005, rtraction has been involved in branding, website development and design to support this local business.

As a niche retailer, it's important for Las Chicas to offer online ordering to its customers. rtraction developed functionality that automatically adds delivery charges to online orders and enables payment through PayPal. Las Chicas can feature retailers who sell their coffee, and promote a Coffee of the Month. To promote the business, rtraction helped determine and implement a social media strategy that includes Facebook and Twitter.

Skyjack had an internally-built website that needed updating, but was unsure of where to begin or whether to keep the work in house.

rtraction first helped Skyjack understand the various web development options available, and then recommended a solution. rtraction then began work on Skyjack's site to support its multi-region, multi-lingual audience. The site includes product listings and downloadable product documentation. A custom-built, searchable product documentation database manages a complex set of relationships between languages, models, regions, versions and more. A user-friendly interface on the website makes it easy for visitors to find and download the information they need.