So what happened?
Ellipsis Digital will serve our marketing, web and content creation clients, and will be the brand the majority of our clients use. The new name reflects the common thread that we heard in our customer surveys, which was that our team is amazing at seeing the “unspoken” intent or making the connection between the words and the meaning—understanding the “...” that is the ellipsis.
Engine SevenFour is our application development unit, which specializes in Laravel and custom PHP application development. The “SevenFour” is a nod to our incorporation date of July 4. Our move into the London Roundhouse influenced the “Engine,” with the combined brand name Engine SevenFour evoking an image of a powerful machine.
Our corporate company, rtraction, will continue to exist as the entity that embraces the common purpose, vision, mission and values that hold our team together.