We don't just start with "why." We start with the why that's three or four or five layers deep (maybe even deeper). We don't just start with a desired outcome or the problem you think you have, we uncover what's in the way of your operations (whether that's communication, outreach, or tech) achieving your purpose, and we work on that. We test. We measure. We test again. We make the incremental changes that move the needle in a meaningful way.
A selection of our valued relationships
"We chose to work with rTraction because it was clear from our first meeting that we had the same values, the team understood our brand, and that they would design with our desired outcomes and best interests in mind. The project ran on-time (or early), and the results have been overwhelmingly positive."
- Nick Foglia, Director, Communications, Marketing & Sales at McMichael Canadian Art Collection
Drupal and Laravel Development
St. Marys Golf & Country Club
Website Design, Shopify, Squarespace, Brand Refresh, Digital Strategy, Monthly Reporting, Venue Marketing, Social Campaigns
Proud To B...
rTraction Canada, Inc. is a Certified B Corporation. We help social purpose organizations use technology to increase their own capacity to change communities for good.
On top of the typical workplace stressors (deadlines, more work than time, the excitement of growth, quarterly reports, etc.), working parents contend with things like phone calls from the school or an errand run at lunch to get supplies for a birthday party or bake sale. I know how this pressure feels directly (as a single parent) and indirectly as HR Lead here at rTraction Canada, Inc.: a company with our people’s best in mind.
David Billson, president and CEO of Ellipsis Digital in London, Ont., said the region’s technology and digital media sector “is starved for well-trained talent,” and companies are having trouble recruiting new employees.
“One of the hardest things for me as a business owner is to know that our unemployment rate is hovering around seven per cent in the region, when our local technology firms have between 400 to 1,000 open jobs,” said Billson. “Helping us to be able to fill our talent gap will aid in ensuring a bright future for our sector.”
"Besides being a tri-athlete, a yogi, a traveler, a writer, and a gamer, Rachel Berdan is also the Chief Marketing Officer of rTraction Canada, Inc. Rachel got into sales and marketing relatively slowly and somewhat by accident and today she is also VP of Sales for Ellipsis Digital, a division of rTraction Canada, Inc. located in London, Ontario. She loves working within an organization that encourages creativity, openness, entrepreneurial thinking, and attracts people who value those things. “I have fun, I am challenged, and I get to bring new ideas to life pretty regularly."
"Brett McKenzie is the Relationship Manager at Ellipsis Digital, located in London, Ontario. This job title encompasses various aspects such as sales, post-project support, technical support but mainly client relations and project management."
Tech Alliance is partnering with Vancouver-based Lighthouse Labs (lighthouselabs.ca) to meet the growing demand for coders by offering a web development bootcamp this summer.
With the rapid expansion of London’s tech sector, some companies are struggling to fill positions.
“The shortage of talent is considered the primary reason for a lack of economic growth within regional technology companies. Programs that increase the technical capacity of our workforce are a welcome addition to our community,” said David Billson, chief executive of Ellipsis Digital.
London’s tech sector continues its exciting evolution with a strategic partnership between Engine SevenFour and FreePoint™ Technologies. Engine SevenFour (a division of rTraction Canada, Inc.) develops custom enterprise web applications, while FreePoint Technologies specifically creates productivity improvement software for manufacturing. Currently, more than two dozen plants across Ontario use FreePoint’s ShiftWorx, which connects manufacturing equipment with its operators, improving business efficiency.
It’s an exciting time to be an entrepreneur. When I say “entrepreneur” I could just as easily mean a for profit business owner as a nonprofit leader, as the point here is entrepreneurial spirit vs. governance structure. I believe we’re just at the start of the sustainable business revolution, but I think there is more that we can — and must — do to accelerate that movement. Here’s why.
On December 30th we had the joy of sharing our love of Star Wars with a planned 600+ guests (to read the why please visit Sharing Star Wars). We were treated to a festive environment, with characters in costume greeting the kids to make the event extra-special.
The community fundraiser to support “Prom Queen” at The Grand Theatre was an outstanding success. We nearly doubled the goal of $30,000 - ultimately raising over $58,000. Many people cheered the success of the financial results of the campaign - but I’m afraid an important part of the narrative was missed.
This year, we’ve forgone some of the typical activities you’d see from a business around a holiday season. Instead, on December 30th, we’re taking 700 people to see Star Wars: The Last Jedi. We are inviting children from all different backgrounds (and their families) who may not have the means to experience the wonder and joy of the films as I did as a child. Here is the why.
This story may appear, at first glance, to be about me. It is actually about the team that I have built. Truly, it is a team of superheroes. I can credit one overarching skill that has brought me whatever success that I have had - my greatest skill is hiring good, smart people. To be clear, I don’t mean ‘good’ just from the technical skillset perspective; I mean ‘good’ in a far more impactful way -- I mean good-hearted.
On November 29th, we got to spend some time with the Youth Opportunities Unlimited team at their annual Open House. This year, the Open House had a little something extra to celebrate… and we were proud to be part of the story.
Since starting rTraction, we’ve always had a community lens and a strong corporate social responsibility program - but we have only recently looked inwards to see how we can use our assets, skills and people to focus on making a positive impact in our community versus a separate program or values set. The businesses at the accelerator will start with their social purpose firmly entrenched.
I recently wrote about our change back to using the rTraction brand, and the outcomes of the process that led to that decision. What I did not write about, at the the time, is how damned hard it was to come to those conclusions.
I had the pleasure of moderating a panel with Andrea Halwa, Andrew Chung, Emma Donoghue, and Kathy Navackas. It was an exciting evening that explored the ups, downs, and challenges of London’s arts and culture community.
I came away from the evening with a few notes about the state of arts in our community and I thought I would share those thoughts.