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Show Up, Shine:

We are rTraction. We use technology to improve community outcomes.


We Revel In Our Craft...

We start with "why?" And then we dig deeper, because we know that "why" is complex. We keep digging until we find its truest and simplest form, and then we get to "how".... how we get from here to there, and how we break through any barriers in the way. We create a road map for your project (whether it's a website, social media campaign, fresh content, or branding) to reshape your story and reframe your results. Our award-winning team of creatives and coders bring the work to life, and we start measuring from day one, changing course as needed, to drive the change we seek. 

A selection of our valued relationships


"We chose to work with rTraction because it was clear from our first meeting that we had the same values, the team understood our brand, and that they would design with our desired outcomes and best interests in mind. The project ran on-time (or early), and the results have been overwhelmingly positive."

- Nick Foglia, Director, Communications, Marketing & Sales at McMichael Canadian Art Collection


Proud To B...

rTraction Canada, Inc. is a Certified B Corporation. We help social purpose organizations use technology to increase their own capacity to change communities for good.