We think you will love our work as much as we do; help yourself to a tour of our portfolio below.
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The Aeolian wanted a website that let people easily see what's on and contribute through online donations or ticket purchases.
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The Aeolian wanted a website that let people easily see what's on and contribute through online donations or ticket purchases.
Services Provided
Website Design
Drupal CMS
Event Calendar
The Aeolian is a cultural and historical fixture in London, Ontario. Governed by a non-profit association, it relies on community support to stay alive. The Aeolian needed a website that would let people easily contribute, either through online donation or ticket purchases.
We designed the Aeolian site to capture the unique and historical aspects of the venue. The most prominent feature of the site is the events listing - that's what the majority of visitors want to know about, after all. The site also offers online ticket purchasing, easy online donation through Canada Helps and info about the venue and its nonprofit message.
CDRAKE needed a knowledge sharing engine and a collaborative workspace for individuals working in and supported by dementia care.
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CDRAKE needed a knowledge sharing engine and a collaborative workspace for individuals working in and supported by dementia care.
Services Provided
Website Design
Drupal CMS
Q & A
CDRAKE is the result of a joint initiative to promote knowledge translation and exchange in dementia care. It serves as online community for people working in the dementia care industry, caring for loved ones with dementia or in the early stages of dementia themselves.
To support CDRAKE's objectives, rtraction created a collaborative space with a Q & A section that allows community members to ask and answer questions. The website also includes a featured question of the week, an events listing that highlights various learning opportunities, a resource exchange and blog for sharing ideas and expertise, and communities of practice for more specialized knowledge exchange.
ReForest London and the City of London knew the Million Tree Challenge's success would require an engaging design and solid strategy to get people involved.
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ReForest London and the City of London knew the Million Tree Challenge's success would require an engaging design and solid strategy to get people involved.
Services Provided
Branding
Website Design
Custom Website Development
ReForest London partnered with the City of London for the Million Tree Challenge, which asks Londoners to plant one million trees in ten years.
The challenge required early community attention, so rtraction publicized the launch with the partners through social media. rtraction created a brand that reflects London's "Forest City" identity, and an award-winning website design that uses a parallax scrolling effect. On the site, Londoners can share that they've planted a tree using social media, check the leader board for organizations and individuals who have planted the most, look at the current total tree count - almost 12,000 in the first 6 months - and see the environmental effect of planting more.
LUSO wanted to create and implement a social media strategy that engaged Londoners - across various platforms - in a community-wide initiative to spread kindness.
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LUSO wanted to create and implement a social media strategy that engaged Londoners - across various platforms - in a community-wide initiative to spread kindness.
Services Provided
Website Design
WordPress CMS
Social Media
Print Design
Video (Flash Mob + PSA)
Mobile Site
1000 Acts of Kindness - led by the London Urban Services Organization (LUSO) - takes place each October and reminds people that small acts make a big difference. LUSO needed help with its online presence to get word out to the community and drive participation in 1000 Acts.
rtraction worked with LUSO to implement a multi-channel promotion strategy that included social media, raised awareness and helped increase website visits by 67% in 2011. The new website was designed so visitors would better understand how to register, submit acts, view acts and share, which helped keep up the momentum of 1000 Acts throughout October to the tune of over 10,000 total acts!
Las Chicas came to us for help with a completely new brand look that included a website, logo, packaging and more.
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Las Chicas came to us for help with a completely new brand look that included a website, logo, packaging and more.
Services Provided
Branding
Website Design
Drupal CMS
ecommerce
Social Media
Print Design
Las Chicas is a family-owned, family-operated coffee roaster in London, Ontario. Since Las Chicas opened its doors in 2005, rtraction has been involved in branding, website development and design to support this local business.
As a niche retailer, it's important for Las Chicas to offer online ordering to its customers. rtraction developed functionality that automatically adds delivery charges to online orders and enables payment through PayPal. Las Chicas can feature retailers who sell their coffee, and promote a Coffee of the Month. To promote the business, rtraction helped determine and implement a social media strategy that includes Facebook and Twitter.
Skyjack needed help with the full scope of its web development, from strategy to implementation and ongoing support for a complex set of communications needs.
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Skyjack needed help with the full scope of its web development, from strategy to implementation and ongoing support for a complex set of communications needs.
Services Provided
Solution Consulting
Website Design
Drupal CMS
ecommerce
Multi-lingual (7 languages)
Custom Database Design and Development
Skyjack had an internally-built website that needed updating, but was unsure of where to begin or whether to keep the work in house.
rtraction first helped Skyjack understand the various web development options available, and then recommended a solution. rtraction then began work on Skyjack's site to support its multi-region, multi-lingual audience. The site includes product listings and downloadable product documentation. A custom-built, searchable product documentation database manages a complex set of relationships between languages, models, regions, versions and more. A user-friendly interface on the website makes it easy for visitors to find and download the information they need.
How We Work
(together)
Our job is to make sure that everything we do - from websites to social media campaigns - serves your brand and gets you noticed. We know that the difference between awesome and mediocre digital marketing is the result of hundreds of decisions. We help you make the right ones by sharing our knowledge and providing some guidance. We get to know you, your audience and your goals, so we can help you determine what your online presence does and doesn't need.
Listen
We begin with questions. We listen as you tell us about the work you do, the people you do it for and who else does stuff like it. We do our own leg work to learn about your customers and competitors, so we can help you position your brand. We look at everything you currently have in your digital and print marketing arsenal and help you make sure it is actually serving you and your brand.
- Company Abstract
- Digital Brand Review
- Competitive Review
Plan
You have goals. Our job is to help you achieve them. Together, we map out your goals - what your customers need to experience and what you hope to get from them as a result. We make a plan and define what's in and out, what will and won't serve your goals, technically and creatively. We create a blueprint and build the foundation for the project to come.
- Project Charter
- User Personas
- Site Map
- Wireframes
- Website Analytics Review
Create
Building on what we discovered in the first two steps, we create unique designs for your homepages, subpages, mobile applications, games and more. We present our designs using compo.st - a tool we developed to make sure our designs match what you're looking for, and that you can quickly and easily communicate what needs to change so the design is all you envisioned.
- Homepage Comps
- Subpage Comps
- Additional Comps as required for various modules
- Functionality, etc.
Build
This is where our developers step in. They apply their range of technical know-how to your website or application. They look at all of the functionality you currently have and want to recreate, as well as new stuff that you think will help you better engage with your target audience and demonstrate what your brand's all about.
Explore
This is your chance to start playing with the finished product. First, we make sure you have all the training you need to get in the driver's seat. Once we put your site in your hands, you have time to interact with your site, load some content and try out all of the functionality that you asked for in preparation for the launch.
- Training
- Content Entry
Launch
This is your website, your Facebook page, your mobile app, all of the above or something different. This is the face you show to your world. If we've done our job, it is all that you desired back in the "listen" and "plan" phases. Now is when you get to show it off and see how well it's speaking to the people it's intended for.
- Launch Management
- Client Feedback
Support
Our job isn't done when we hand over the keys to your shiny new website or people start using your new app on their mobile devices. We know that stuff happens, training is forgotten and questions arise as you switch your digital marketing strategy into high gear. That's why we stay available to you in the short term after launch, and offer plans for longer term support.
- 60-day Warranty
- Service Level Agreements to ensure that your site stays current with technology
- Web Analytics reviews to keep you in the loop with how your site is working
- Ongoing suggestions for improvements based on analytics review
- Stragegies to spread your content online
You and Me
and me and you
Decade of Change
We started our company in July of 2001, precisely one day after our previous employer, TDG Interactive, went bankrupt. It was not a great time to try to find a job in the IT Sector.
Our small team believed that we were better to stick together as a group than to try to find individual jobs. It turns out we were right; that one decision to forge our own path would become a decade of running a business before we knew it.
The online world was a lot different in 2001. MySpace, Facebook, Twitter, BlackBerry and iPhones (and, technically, even the iPod) didn't exist. Self-published online content was limited to those individuals and businesses that were either able to learn HTML, or willing to brave the wilderness that was Geocities.
Our team was also a lot different in 2001. We started the company with two software developers and one IT administrator. Before WordPress, Blogger, Blogspot and Tumblr, producing and publishing content online was a highly technical art. As a result, our clients required our technical skill set to put out their messaging. Continue »
For the first five years, we focused our growth primarily on our technical team. We hired three programmers, two of whom are still with us today. Towards the end of 2006, we started to realize that communicating on the web was no longer just about the technology; the message and how it was presented had become equally important.
In 2007, we made the strategic decision to bring design in house by hiring a senior Creative Director from the agency world. Prior to 2007, all of our designs were produced using a stable of freelancers. We have since expanded our creative talent to include two designers, a marketing expert and a full-time copywriter.
In 2008, we invested in talent and training to develop our expertise in Social Media and incorporate it into the digital marketing mix. We saw the potential for online platforms to become the next evolution of communication on the web. Also in late 2008, we began investing in mobile technology; we continue to believe that the future of the web is a multi-device strategy as more individuals read, research, shop, share and browse on their mobile devices. Continue »
For 2012, we continue to focus on the complete digital marketing puzzle. We realize that a successful communications strategy relies on a combination of design, technology, online search, search engine marketing and social media, along with an understanding of branding and how all of these pieces fit together. We have built our team around having the right mix of talent to be able to aide our clients in getting their messages out and making sure they are heard.
When we started in 2001, we were a digital production shop focused on building customized web applications. Now we are a full-service digital agency; we still develop customized web applications, but we do so in the context of a full online marketing strategy. Our old site - which faithfully served us for the past four and a half years - did not accurately capture these changes in philosophy. We have updated it to reflect our current skill sets, methodologies and priorities for our clients, and to set the stage for our next decade of growth.
Upon reflecting on the changes that have happened since we started our company a decade ago, we can't wait to see what happens in the decade to come.
Oh,
hi there.
Want to come by and test your skills on the foosball table? Give us your best shot!
150 Dufferin Ave, Suite 600London, Ontario, Canada
N6A 5N6
