Recently, an article appeared in the London Free Press stating that businesses in London don’t want light rail. A few of us in the tech community wanted to state that clearly not all businesses are against light rail. As businesses in the technology sector (with over 1,000 open jobs currently), we know how important it is to be able to attract and retain talent.
The only thing that is constant is change.” - Heraclitus
The rtraction brand was not supposed to live long. We inherited it from vtraction, one of our founding partners. It was a temporary company name put in place to give life to our startup. We started in 2001, after the dot-com bust, as tech companies were crumbling. At the time, survival was higher on our priority list. We figured we could always rebrand, right?