Clarity: The Secret (Engagement) Ingredient

This is a story about a time in rTraction’s history when we tried to engineer our culture without being clear about why. We knew that our culture was important, but we didn’t know exactly what our problem was, so we couldn’t have known how to solve it. We knew that our culture was part of our story, but we hadn’t quite landed on our purpose.

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Rachel BerdanComment
Egos and CEOs

At rTraction we do quarterly reviews. As the CEO of the organization, we have decided that the review will be a 360-style format conducted by our COO Rachel Berdan. A CEO performance review is different than other types of reviews. I think the main key difference is that everything is your fault as the CEO. The buck truly does stop here.

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rTractionComment
Waterfall, Agile, and the rTraction Way

After speaking on a panel about Leading in the Face of Disruption: What Organizations & Employees Need to Start Doing Now, COO Rachel Berdan reflects on how we work today relative to how we have in the past. See how our processes relate to popular agency methodologies, waterfall and agile, and what makes our approach unique as we facilitate the right end result for our clients based on where they are today, where they want to be, and where they need us to fill the gap. 

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Rachel BerdanComment
Big Fish, Little Pond - Part 1: Landing in the Boat

To be fair, it wasn’t exactly a secret.  

Regardless, I suspect we weren’t supposed to overhear it. “We’re a big fish in their little pond.” A comment made by our primary contact at our Big Fish client to a colleague in the halls. Our client knew what this meant - that we would service them to the moon and back - and we certainly did.

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A Fractured LinkedIn Connection:

[#MeToo] has us talking about a broad spectrum of behaviour… this piece is not about trauma, but rather lies on the everyday sexism end of the spectrum where women are still regarded in the professional sphere as objects or potential dates before professionals whose accomplishments and expertise are positive contributions to their field.

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Rachel BerdanComment
Networking with Purpose:

I saw people with HUGE networks, and toyed with the idea of becoming a L.I.O.N., but realized that reaching out to ask for a connection didn’t feel comfortable (especially with all that advice about how asking for a connection without a personalized message was spammy) and I didn’t actually have that many requests to accept. It also didn’t feel like “me” for some reason, though I wasn’t sure why. 
 

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Rachel BerdanComment
Branding #ldnont

For as long as I’ve lived here, London Ontario has had an identity crisis. The departure of the finance and insurance industry in the 60s and the collapse of manufacturing in the early 2000s caused part of the problem. Every time London tries to craft a new identity, the world changes and that identity crumbles.

I believe I may have found the brand for the City, and want to put together a multi-media experience to tell our story.

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Vision for 2030 - More sustainable businesses

It’s an exciting time to be an entrepreneur. When I say “entrepreneur” I could just as easily mean a for profit business owner as a nonprofit leader, as the point here is entrepreneurial spirit vs. governance structure. I believe we’re just at the start of the sustainable business revolution, but I think there is more that we can — and must — do to accelerate that movement. Here’s why.

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David BillsonComment
We had a Blast(er)! A Star Wars Recap

On December 30th we had the joy of sharing our love of Star Wars with a planned 600+ guests (to read the why please visit Sharing Star Wars). We were treated to a festive environment, with characters in costume greeting the kids to make the event extra-special.

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David BillsonComment
Sharing Star Wars

This year, we’ve forgone some of the typical activities you’d see from a business around a holiday season. Instead, on December 30th, we’re taking 700 people to see Star Wars: The Last Jedi. We are inviting children from all different backgrounds (and their families) who may not have the means to experience the wonder and joy of the films as I did as a child. Here is the why.

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David BillsonComment
Part 2: How to avoid (mitigate?) being a terrible leader

This story may appear, at first glance, to be about me. It is actually about the team that I have built. Truly, it is a team of superheroes. I can credit one overarching skill that has brought me whatever success that I have had - my greatest skill is hiring good, smart people. To be clear, I don’t mean ‘good’ just from the technical skillset perspective; I mean ‘good’ in a far more impactful way -- I mean good-hearted.

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David Billson Comment
Pillar Accelerator - Day 1

Since starting rTraction, we’ve always had a community lens and a strong corporate social responsibility program - but we have only recently looked inwards to see how we can use our assets, skills and people to focus on making a positive impact in our community versus a separate program or values set. The businesses at the accelerator will start with their social purpose firmly entrenched.

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David BillsonComment