This is a story about a time in rTraction’s history when we tried to engineer our culture without being clear about why. We knew that our culture was important, but we didn’t know exactly what our problem was, so we couldn’t have known how to solve it. We knew that our culture was part of our story, but we hadn’t quite landed on our purpose.Read More
At rTraction we do quarterly reviews. As the CEO of the organization, we have decided that the review will be a 360-style format conducted by our COO Rachel Berdan. A CEO performance review is different than other types of reviews. I think the main key difference is that everything is your fault as the CEO. The buck truly does stop here.Read More
Two of London’s leading digital firms have entered into a strategic partnership that will see Digital Echidna provide development support services for new and existing rTraction clients, as rTraction focuses its attention on a more consultative approach to helping its clients grow.Read More
CEO David Billson reflects on the year of 2017 as we release the rTraction Annual Report.Read More
Spring is finally in full effect and summer is just on the horizon. Over the last couple months a few new London Landmark shirts have popped up with the new spring flowers.Read More
How we found the balance between account management, project management, and business analysis with the introduction of a “planning” role to bring client needs and project budgets into alignment.Read More
After speaking on a panel about Leading in the Face of Disruption: What Organizations & Employees Need to Start Doing Now, COO Rachel Berdan reflects on how we work today relative to how we have in the past. See how our processes relate to popular agency methodologies, waterfall and agile, and what makes our approach unique as we facilitate the right end result for our clients based on where they are today, where they want to be, and where they need us to fill the gap.Read More
So, you’ve landed that Big Fish. Congratulations!
Now what? We’re here to help you through the next stage of your journey.Read More
To be fair, it wasn’t exactly a secret.
Regardless, I suspect we weren’t supposed to overhear it. “We’re a big fish in their little pond.” A comment made by our primary contact at our Big Fish client to a colleague in the halls. Our client knew what this meant - that we would service them to the moon and back - and we certainly did.Read More
[#MeToo] has us talking about a broad spectrum of behaviour… this piece is not about trauma, but rather lies on the everyday sexism end of the spectrum where women are still regarded in the professional sphere as objects or potential dates before professionals whose accomplishments and expertise are positive contributions to their field.Read More
I saw people with HUGE networks, and toyed with the idea of becoming a L.I.O.N., but realized that reaching out to ask for a connection didn’t feel comfortable (especially with all that advice about how asking for a connection without a personalized message was spammy) and I didn’t actually have that many requests to accept. It also didn’t feel like “me” for some reason, though I wasn’t sure why.
There are challenges with being a woman in a male-dominated industry that still require some attention. Networking, for one.Read More
For as long as I’ve lived here, London Ontario has had an identity crisis. The departure of the finance and insurance industry in the 60s and the collapse of manufacturing in the early 2000s caused part of the problem. Every time London tries to craft a new identity, the world changes and that identity crumbles.
I believe I may have found the brand for the City, and want to put together a multi-media experience to tell our story.Read More
It’s an exciting time to be an entrepreneur. When I say “entrepreneur” I could just as easily mean a for profit business owner as a nonprofit leader, as the point here is entrepreneurial spirit vs. governance structure. I believe we’re just at the start of the sustainable business revolution, but I think there is more that we can — and must — do to accelerate that movement. Here’s why.Read More
On December 30th we had the joy of sharing our love of Star Wars with a planned 600+ guests (to read the why please visit Sharing Star Wars). We were treated to a festive environment, with characters in costume greeting the kids to make the event extra-special.Read More
The community fundraiser to support “Prom Queen” at The Grand Theatre was an outstanding success. We nearly doubled the goal of $30,000 - ultimately raising over $58,000. Many people cheered the success of the financial results of the campaign - but I’m afraid an important part of the narrative was missed.Read More
This year, we’ve forgone some of the typical activities you’d see from a business around a holiday season. Instead, on December 30th, we’re taking 700 people to see Star Wars: The Last Jedi. We are inviting children from all different backgrounds (and their families) who may not have the means to experience the wonder and joy of the films as I did as a child. Here is the why.Read More
This story may appear, at first glance, to be about me. It is actually about the team that I have built. Truly, it is a team of superheroes. I can credit one overarching skill that has brought me whatever success that I have had - my greatest skill is hiring good, smart people. To be clear, I don’t mean ‘good’ just from the technical skillset perspective; I mean ‘good’ in a far more impactful way -- I mean good-hearted.Read More
On November 29th, we got to spend some time with the Youth Opportunities Unlimited team at their annual Open House. This year, the Open House had a little something extra to celebrate… and we were proud to be part of the story.
Since starting rTraction, we’ve always had a community lens and a strong corporate social responsibility program - but we have only recently looked inwards to see how we can use our assets, skills and people to focus on making a positive impact in our community versus a separate program or values set. The businesses at the accelerator will start with their social purpose firmly entrenched.Read More