Celebrating International Women's Day in London

March 8th marks International Women’s Day, where women are globally recognized and celebrated for their achievements. Although there are many successes that women have accomplished economically, politically and socially, we wanted to highlight a few particular individuals in the arts, culture and mental health space. This year’s IWD campaign theme is #BeBoldForChange, and it’s clear that the following women have made bold actions in their fields to foster inclusion and gender-balanced leadership.

Ellen HuskComment
Wrapping Up the Season

I suspect that 2016 will be remembered as a year of significant change… for lots of reasons. We are no different. As I reflect on 2016, the first term that comes to mind is ‘change’. Change always presents businesses unique opportunities to adapt to better serve their customers. In our case, we changed in three significant ways:

  1. We became a B-Corp.

  2. We focused on our impact areas.

  3. We saw a change in our ownership.

Rachel BerdanComment
HIRE Education

On Thursday, June 23rd, Ontario Premier Kathleen Wynne and the Honourable Deb Matthews, Minister of Advanced Education and Skills Development, came to the London Roundhouse to announce the findings and priorities of the Premier's Highly Skilled Workforce Expert Panel.

David Billson1 Comment
London Tech Companies for LRT!

Recently, an article appeared in the London Free Press stating that businesses in London don’t want light rail. A few of us in the tech community wanted to state that clearly not all businesses are against light rail. As businesses in the technology sector (with over 1,000 open jobs currently), we know how important it is to be able to attract and retain talent.

David BillsonComment
Explode Conference 2016: Initial Thoughts

Last week, we kicked off Explode Conference with a bunch of fellow sponsors and presenters at a rooftop shindig before taking in two days of presentations, one kick-ass party, and a bunch of inspiring new connections and conversations...

Flight Risk

When you’re hiring people, there’s this notion of “flight risk,” the idea that people will be with you for a while and then they’ll move on to another job. Some people look at that and say “pass,” but we look at it a little differently.

rTraction Becomes Ellipsis Digital and Engine SevenFour
The only thing that is constant is change.” - Heraclitus

The rTraction brand was not supposed to live long. We inherited it from vtraction, one of our founding partners. It was a temporary company name put in place to give life to our startup. We started in 2001, after the dot-com bust, as tech companies were crumbling. At the time, survival was higher on our priority list. We figured we could always rebrand, right?

To B or Not to B…

To B, as it turns out. We are excited to announce the addition of rTraction Canada Inc. to a growing and impressive list of Certified B Corporations (B Corps).

Rachel BerdanComment
Code Studio Joins rTraction

LONDON, ON, February 09, 2016—In another exciting move in London’s growing and evolving tech landscape, Ellipsis Digital and Engine SevenFour are joining with Code Studio. The addition of Code Studio’s business automation software developers to the London Roundhouse’s siblings—Ellipsis’ digital marketing agency, and Engine SevenFour, which specializes in custom enterprise web applications—is a winning alliance for all three entities.

Moving from Drupal to Laravel

Recently, Engine SevenFour’s director of operations Derek Martin talked about how we found the framework that worked for us. This week, one of our favourite co-op students (we liked him so much, we invited him back for a second term), Ian Paterson, talks about working with Laravel…

Why Laravel?

In early 2013, I was hired specifically by rTraction to help on a big new project for a Fortune 100 client. It was a from-scratch B2B web application for our client’s critical internal use, and we needed a framework. I was coming from a Zend Framework Version 1.x background, and I wasn't a fan of how it let you do anything 10 different ways: it meant that figuring out "the right way" was nearly impossible, because there wasn't one. The learning curve was steep, and I wanted something that would be easier to get people up to speed on. The rest of the team had some experience with CodeIgniter, but mostly Drupal and WordPress, so I started hunting around.

Derek MartinComment
The Best of Times, The Worst of Times

... was a frustrating year for me because our story was stuck in an uncomfortable place. Actually, we were literally stuck in an uncomfortable space as our new office was yet to be completed and our temporary space was terrible. Soul-killing, team-killing, productivity-killing, terrible. We were producing excellent work and things were going well on the business side of things but our culture and our team development felt like it was on pause.