The Japanese manufacturing term "kaizen" means "always improving things, all the time." At Engine SevenFour, we are always looking for better ways to do things...Read More
It’s a single, simple word. But it may be the one that someone can’t get out in the middle of a serious mental health crisis.
That important insight was the seed for BeSafe, an app co-created by mindyourmind and Ellipsis Digital.Read More
The first Art & Science of Creativity was a two-hour incubator hosted by Rick Miller at the beautiful Grand Theatre, and sponsored by Ellipsis Digital. The invitation-only event was created as a new patron experience for The Grand, one intended to spark some energy and build community around the idea of creativity...Read More
If you haven’t heard or noticed, Google updated its logo recently, trading a fair share of their signature “personality” for a refined treatment that looks toward a “simple, uncluttered, colorful, friendly” future.Read More
We talked to the dynamic development team at Engine SevenFour about their top tips for building good websites. Turns out that despite their skill in sweating the small details, their tips tend toward big-picture thinking, and could be applied to almost any project…
Pretty much everything in the entire world has been written about. Which is a discouraging thought. So how do you catch and keep a reader for your blog post(s)? Ellipsis Digital’s creative director, James Kingsley, and our copywriter, Laurie Bursch, have some suggestions…Read More
The concept of A/B testing isn’t new, and isn’t even new to web design. However, with the widespread use of content management systems and availability of Google Analytics, it is easier than ever to set up a test and see the results.Read More
One of the great things about teaching journalism and social media is that I get lots of information about what’s working in the real world from my students who have graduated and moved into great jobs.Read More
The first meeting of the front-end developers took place at Hacker Studios (also home of the PHP meet-up group); nearly 20 people, from more than a dozen companies, turned up.Read More
The idea that aesthetics should be driven by practicality has laid a solid foundation for soaring towers and simple gardens, but there’s no reason the same principle can’t be applied—with equally impressive results—to your website today.Read More
It’s a question most of us who do creative and development work know well. "Why should I pay you thousands of dollars when my nephew can do it for a couple hundred bucks?" We don’t hear it every day, but enough to have spent some time considering a few “reasons why”.Read More
Like Engine SevenFour’s Derek Martin, the Most Interesting Man in the World, Zoe also took computer studies at Trent University. But that’s not where she started. So let us back up a little bit…
The David Suzuki Foundation challenges Canadians and people around the world to join the 30×30 Challenge by spending 30 minutes a day in nature for 30 days. Better late than never, Engine SevenFour is going to participate by walking our scrums to a nearby green space starting today.Read More
When Kingston’s beautiful and historic Grand Theatre, the city’s premier performing arts facility, sent out a request for proposal (RFP) in 2011 for a new website, they knew they wanted to give visitors an online sense of the theatre and the live performance experienceRead More
Much ink has been spilled in the past few weeks over a number of high-profile rebrands; the critical response to Paula Scher's work on "The New School" culminated with her dry reading of select "mean tweets" just days before Hillary Clinton's "H-and-Arrow" found itself the focus of the Twittersphere’s most critical...Read More
I love words. I especially love how they come together to make sentences, and sense, when I’m doing a good job. I’ve been a writer since I was about four; my first illustrated story, The Sun is Shining, The Flowers are Happy, made the bestseller list on my family fridge.Read More
“The client asked if we could make the company logo any bigger.”
I saw a look pass between the two graphic designers. It was subtle. It was knowing. It made me curious. This writer had to investigate further.
I sidled over to them. “Hey, guys,” I hesitantly began, “Why the look? What’s the deal?Read More
We’ve all worked on projects that went amazingly well — timelines were met, results were brilliant, everyone was happy at the end. And then there was the time that… no, we still can’t talk about that one.
Knowing that we all prefer the first kind of projects, here are some ways to make sure that that’s what you get from your digital media agency.Read More