The Art & Science of Creativity

The first Art & Science of Creativity was a two-hour incubator hosted by Rick Miller at the beautiful Grand Theatre, and sponsored by Ellipsis Digital. The invitation-only event was created as a new patron experience for The Grand, one intended to spark some energy and build community around the idea of creativity...

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Feelin' It

If you haven’t heard or noticed, Google updated its logo recently, trading a fair share of their signature “personality” for a refined treatment that looks toward a “simple, uncluttered, colorful, friendly” future.

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From "Start" to "Finish"

We talked to the dynamic development team at Engine SevenFour about their top tips for building good websites. Turns out that despite their skill in sweating the small details, their tips tend toward big-picture thinking, and could be applied to almost any project…

 

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Challenge Accepted

The David Suzuki Foundation challenges Canadians and people around the world to join the 30×30 Challenge by spending 30 minutes a day in nature for 30 days. Better late than never, Engine SevenFour is going to participate by walking our scrums to a nearby green space starting today.

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Don't Read the Comments...

Much ink has been spilled in the past few weeks over a number of high-profile rebrands; the critical response to Paula Scher's work on "The New School" culminated with her dry reading of select "mean tweets" just days before Hillary Clinton's "H-and-Arrow" found itself the focus of the Twittersphere’s most critical...

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First Impressions are Crucial

I love words. I especially love how they come together to make sentences, and sense, when I’m doing a good job. I’ve been a writer since I was about four; my first illustrated story, The Sun is Shining, The Flowers are Happy, made the bestseller list on my family fridge.

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UncategorizedrTraction
The Big Logo

“The client asked if we could make the company logo any bigger.”

I saw a look pass between the two graphic designers. It was subtle. It was knowing. It made me curious. This writer had to investigate further.

I sidled over to them. “Hey, guys,” I hesitantly began, “Why the look? What’s the deal?

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This Won't Hurt a Bit

We’ve all worked on projects that went amazingly well — timelines were met, results were brilliant, everyone was happy at the end. And then there was the time that… no, we still can’t talk about that one.

Knowing that we all prefer the first kind of projects, here are some ways to make sure that that’s what you get from your digital media agency.

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