Are you thinking about making a TikTok for your nonprofit? Here are some things you need to consider.

Do you agree to the privacy policy?

🎵 First things first, imma say all the words inside this very long and arduous privacy policy... That's right, you need to read and see if your organization agrees to the privacy policy, and be careful what you edit on their editor, Capcut.

Gen Z

With billions of active users, every generation is using it. Surprisingly, the largest age group is adult millennials (40.3%), but you'll primarily find Gen Z influencing what's next on TikTok, aka the next generation of donors and supporters for your nonprofit.

Entertainment First

TikTok is not the place to shout boring content into the abyss of the internet. It's entertainment first. Your content needs to be entertaining and engaging. It cannot be boring.

Educational Content

A lot of people use TikTok to learn new things and to simply research information. They believe in the social proof of this app. #LearnOnTikTok

In-app Donation Tools

There are great in-app donation tools that nonprofits can use through video, live streams, and profile pages through stickers and cause links.

Engagement (Community)

TikTok is a great place to build community, but you have to be engaged. You need to respond to comments, comment on other accounts, and follow up. It's definitely not the place to post and ghost. Connect with your audience and supporters!

Why Not, Take A Crazy Chance 🎤

If you lose the moment, you might lose a lot, or whatever our millennial icon, Hilary Duff, sang about.

Get started with TikTok Business here or read their helpful guide for nonprofits.