Social media in 2025 isn’t just about broadcasting your message, it’s about building relationships. Whether you’re a nonprofit, charity, or community organization, your impact grows when you actively engage with others online.

If you're ready to boost your reach and build stronger digital connections, here’s your updated guide to interacting with other accounts effectively across Facebook, Instagram, and LinkedIn.

Who Should You Be Engaging With?

Think about your mission, your audience, and your community. Then, prioritize engagement with:

• Local partners and funders
• Peer organizations with similar missions
• Community leaders and changemakers
• Event hosts, volunteers, and advocates
• Influential voices in your sector

You don’t need to interact with everyone, just focus on meaningful connections that reflect your values and purpose.

What Engagement Looks Like on Each Platform

Facebook

• Share others’ posts (with or without adding your own thoughts)
• Add context when sharing: “We’re proud to support…” or “Check out this great initiative…”
• Like posts and comments from relevant accounts
• Reply to comments on your page, and come up with a plan of how to approach negative comments
• Write captions that encourage action: "Tag someone who’d love this," "Tell us your thoughts," or "Share if you agree"

Instagram

• Share posts to Stories regularly, especially from aligned accounts
• Add engagement stickers like polls, questions, or “Add Yours” to encourage interaction
• Leave meaningful comments on relevant posts
• Like and reply to comments on your own posts
• Use engaging CTAs in captions: “Tag a friend,” “Double-tap if you agree,” “Share your thoughts below”

Pro Tip: Use Instagram’s save feature to collect posts you want to engage with or reshare later.

LinkedIn

• React to posts from partner organizations, leaders, or community advocates
• Comment thoughtfully on updates, especially when they align with your mission
• Share posts with your insights or experiences: “We’re excited to be part of…” or “This aligns closely with our work in [area]”
• Celebrate milestones — new hires, awards, anniversaries — in your network
• Tag organizations or individuals when relevant, especially in shoutouts and appreciation posts

Keep it professional, positive, and mission-focused. Thoughtful engagement goes a long way on LinkedIn!

What Kind of Content to Engage With

Focus your efforts on:

• Campaigns or announcements from aligned organizations
• Posts that highlight community success stories
• Sector updates or advocacy efforts
• Calls for volunteers or donations
• Educational or inspiring stories aligned with your mission

Sample Phrases to Use When Engaging

Your commentary doesn’t need to be long, just make sure it's sincere. Try:

• “We love seeing this in action!”
• “A great initiative from our friends at [Tag].”
• “Have you heard about this?”
• “This aligns so closely with our mission.”
• “Tell us your favourite resource for [topic]!”

Keep it natural and let your organization’s personality shine.

Need help handling comment threads? This Sprout Social guide has helpful tips.

Want to Go the Extra Mile?

If your team has the capacity, here are some next-level tips:

Post Your Own Thoughts Too

You don’t always need a link or image — a simple text post asking a thoughtful question or weighing in on a topic can go a long way in building community.

Use Scheduling Tools

Use tools like HeyOrca or Buffer to plan engagement and maximize timing based on when your audience is most active.

Instagram Tips for 2025

• Post 3 Stories a day — morning, afternoon, evening
• Share up to 2–3 Reels daily, if you have the capacity
• Include 1 photo post per day with a thoughtful caption
• Ask followers to tag their favourite accounts
• Use 5–10 relevant hashtags
• Write captions that tell a story or start a conversation — SEO-friendly and natural

Facebook in 2025: Keep It Real

• Short, authentic captions work best
• Use content that teaches, inspires, or informs
• Prioritize human stories and high-quality visuals
• Join conversations around relevant trending topics
• Use humor or relatability when appropriate

Need more Facebook tips? This Hootsuite guide is still gold →

The Bottom Line

In 2025, showing up for your community means more than just posting. It means supporting others, amplifying aligned voices, and being present in the spaces your audience cares about.

So take a few minutes each day or week to:

• Like and comment on posts
• Share aligned content
• Thank partners and supporters publicly
• Join the conversations that matter

It’s not about more content. It’s about more connection.