LinkedIn has evolved into more than just an app for job seekers or corporate brands. Today, it’s also a powerful tool for nonprofits, charities, and mission-driven organizations looking to build awareness, foster partnerships, and celebrate the people behind the work.

Here’s your quick-start guide to using LinkedIn strategically in 2025, whether you’re brand new to the platform or want to encourage more employee engagement.

Why Use LinkedIn?

✅ Building Connections
LinkedIn is a mostly free way to build professional connections, and reach everyone from funders and community leaders to volunteers and future team members.

✅ Sharing Your Impact
Use the platform to highlight your organization’s wins, ongoing initiatives, and thought leadership in your sector.

✅ Showcasing Your Culture
Recognize staff, celebrate milestones, and highlight the people that make your mission happen.

✅ Driving Meaningful Engagement
When you focus on sharing value — not just asking for something — you’ll build trust and grow your reach organically.

What You Can Do on LinkedIn

Here’s how your organization and its employees can make the most of the platform.

React to and Engage with Posts

Like or use LinkedIn’s reactions (👏, 💡, ❤️, etc.) on content from partners, thought leaders, or aligned organizations.

Why it matters: It keeps your profile active and helps your organization stay visible in key conversations.

Share Posts from Others

See a great update from a community partner or aligned nonprofit? Share it with your network, and add a sentence or two about why it matters to you. For example:

➡️ “We’re proud to support this initiative!”
➡️ “This aligns with our mission in [area].”

Post Your Own Content

You don’t need a content team to be active on LinkedIn. Great posts can come from anyone — leadership, staff, or volunteers. Some ideas:

• A day-in-the-life update
• Highlights from an event or campaign
• Reflections on community impact
• Behind-the-scenes of your organization’s work

Encourage your team to share their voice. It builds credibility and connection.

Add Your Role to Your Profile

When employees list your organization as their workplace on LinkedIn, it strengthens your online presence and makes it easier for others to discover your work.

Encourage your team to update their profiles with:

• Their current title
• A short description of the organization’s mission
• A link to the official company page

Save Posts for Later

If you see something valuable, whether it's a resource, stat, or inspiration, hit “Save.” You can revisit it later to share or reference.

Advanced Features for Organizations

If you manage your organization’s LinkedIn Page, here’s how to step it up:

Start a Company Newsletter

LinkedIn lets Page admins publish newsletters that followers can subscribe to. Think: monthly campaign wrap-ups, event highlights, or key insights in your sector.

Bonus: It’s delivered right into followers’ inboxes.

Tips for Getting the Most Out of LinkedIn in 2025

✅ Keep your posts authentic (professional but human)
✅ Aim for value: inspire, inform, or celebrate
✅ Use 1–3 hashtags per post to boost discoverability
✅ Tag relevant organizations or partners to expand reach
✅ Post consistently (once a week is a great place to start)

TL;DR

LinkedIn in 2025 is less about “corporate talk” and more about authentic connection. Whether you're a small team or a large nonprofit, it’s one of the best places to:

• Celebrate your people
• Grow your visibility
• Foster meaningful relationships
• Build thought leadership in your space

Want to dive deeper? LinkedIn’s official YouTube channel is packed with tutorials, tips, and how-tos.