Threads, the X (formerly known as Twitter) killer, or is it?
Threads launched in July, trying to answer and fill the void that many ex-X users (wow that is hard to say) needed. The idea of threads was about building community; creating a more positive and interactive digital space. Threads will eventually work with ActivityPub and the Fediverse (you can read more about those here). With their initial launch, Threads had around 49 million active users. However, now, Threads is hovering around 9.6 million active users. So will Threads replace X (Twitter)? With these statistics, probably not. At least not right now. Meta is still working on improvements, basic features, and desktop applications for Threads which currently leaves it behind X in terms of functionality.
What is Threads?
With a focus on connecting with friends, family, and others digitally and globally, Threads is a text-based social platform based on connection and community. Additionally, you can use Threads for streamlined messaging to connect better with key stakeholders, showcase thought leadership, and share industry go-tos. With Threads, you can start engaging in conversations, participate in meme culture, and experiment with new and creative ideas. The app allows 500 characters per post, and videos up to 5 minutes. You can post great visuals for photos and carousels, and people can reply with their images or videos.
Cons of Threads
Due to Threads being linked to your Instagram account, at the beginning of its launch, one of the biggest cons was you cannot delete it. If you delete your Threads account, you will also then delete your Instagram account, something Threads has recently changed. The fast-paced and conversational aspect of Threads means you need good community management and risk strategies. Having the wrong person in charge of responding to comments and interacting with the community could be devastating for your brand or organization. You should not be on Threads if you are not going to interact, or develop conversations and spend the time trying to build community.
Threads has been listening to their community. With recent updates announced from Mosseri, such as pinning posts, privacy updates, being able to edit your post within five minutes, and more, Threads takes user engagement seriously. Only time will tell if Threads can develop tight-knit communities for brands and organizations. If Meta can introduce the key features that people are used to from X and innovate them, then Threads has the potential to truly come together into something more.