“The ACO London Region Branch needed help with its public relations and social media as yet more development threatened London’s historical and heritage landscape, all while our organization failed to get the public concerned or involved. We soon settled on rTraction for its expertise with charities and nonprofits, and its willingness to engage with our volunteers.”



The Architectural Conservancy of Ontario (ACO is made up of 20 different branches. The ACO London Branch is “dedicated to promoting, conserving and interpreting the architectural heritage of the London area.” Their mandate: “is to protect the best examples of Ontario’s architectural heritage and to protect its places of natural beauty.”

ACO London wanted to increase memberships, volunteers, followers, and website traffic.

Previously we worked with ACO London on an Integrated Marketing Communications (IMC) Plan.

After the plan was developed, we worked with ACO London Branch to execute a part of their communications strategy using social media. We worked with them to build up their social media presence and post consistent, on brand, informative content across social media channels; Facebook, Twitter, and Instagram.

How We Helped

  • Developed a strategic communication style - heritage educators and storytellers

  • Developed a cohesive brand look for social posts and templates for their Instagram feed

  • Posting to Twitter and adjusting posts to be platform specific in style.

  • Working with them to come up with segments and content to post on an ongoing basis

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