Who

Science North is a science centre located in Northern Ontario. They take a personal, fun, and friendly approach to science education, allowing people to understand their everyday lives through science and technology.

What

rTraction has worked with Science North for multiple projects. Recently, Science North needed a landing page for their upcoming exhibit and initiative Go Deeper! Go Deeper is a project with Dynamic Earth to educate and provide experiences for the public to learn about the mining industry in Canada. The Go Deeper project will inspire future generations, and increase support for the mining industry not only at Dynamic Earth, but also across select Northern communities, and across Canada. The exhibit is anticipated to be fully open in 2024.

When

Science North approached rTraction in March 2022 to complete the landing page for launch in April 2022

The Project

Squarespace Landing Page for the launch of Science North’s Go Deeper Campaign

The page needed to:

  • Inform

  • Showcase Purpose

  • Generate Interest

  • Highlight Components of the Campaign

  • Attract Donors/Sponsorships/Support

  • Highlight the Recognition Program

  • Be Multilingual

The Results

rTraction created a Squarespace landing page with quick turnaround in order to launch the capital campaign for Go Deeper in April. The page provides opportunities for sponsorships and donations, with a large donation call to action feature that is first on the page. 

To ensure a multilingual experience, rTraction utilized a Weglot integration.

When you scroll the landing page you find out more information about Dynamic Earth, and the story behind the upcoming Go Deeper project. It highlights the purpose behind the Go Deeper campaign and how it will affect the mining industry and the community.

The landing page includes information about the project’s impact, features highlights of the Go Deeper campaign, and what goals will be achieved when the exhibit opens in 2024.

The campaign would not be possible without donors or sponsors getting involved. The landing page features a prominent Get Involved! section. This section highlights the Go Deeper’s recognition program and provides a call to action button that sends them directly to the Sponsorship Opportunity forum at the bottom of the landing page.

It is important to highlight and recognize Go Deeper’s campaign partners, sponsors and donors in a featured section so that partners, businesses, and donors can be showcased on their website for their generous contributions.

After featuring the Capital Campaign Team responsible for Go Deeper, there is a Sponsorship Opportunities forum where donors and sponsors have the opportunity to donate today! The landing page provided plenty of CTA’s and opportunities for prospective donors/sponsors to engage with the campaign.

Visit their landing page today to learn more about the Go Deeper project.

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