Workshop: Storytelling & Branding

The third workshop in our series looks at taking the lessons from Workshop 1 and 2 and applying them to day to day cases using Storytelling. Participants in the workshop will be educated on the psychology of stories, how to make moments memorable, and will be guided through several different storytelling methodologies.  The participants will then use the materials developed in Workshop 1 and 2 to create stories that interact with all the different stakeholders in the organization - from customers, leadership, staff and the broader community.  By understanding story you will learn how to weave the key messaging into all internal and external marketing activities. The final step is to convey stories into the organization’s Brand and Brand Promise; how do we ensure our stories are authentic? How do we change our story that we have the type of culture and experience that we want our staff and our customers to experience? Options for delivery: 1 half day workshop (in person) 2 two hour workshops (virtual)

Workshop: Culture and Values

We believe that the most important thing that an organization can do to attract and retain talent is to have a workplace culture that people feel accepted, valued and purposeful. In absence of any connection to the culture of your organization the only motivation for working for your team is financial.  Ultimately there is always someone willing to pay more than you for talent; you can not control that variable in whether or not someone will stay. What you can control is creating a unique culture that people want to participate in, stay and help grow.  As a side benefit, the cost to you in dollars is only the cost of this workshop. However, Operationalizing the culture of the organization takes work, and our team is here to guide you in ways to operationalize your culture in meaningful ways. The first step in the workshop is to review the Core Values of the organization and/or create new ones. Our interactive activities have the organization reflect on what the culture is today, what they want to continue to build, and what they want to build for tomorrow. We will then guide the organization through steps and suggestions on how to operationalize these values in the day to day workings of the organization to create reinforcing loops to strengthen culture.  Options for delivery: 1 half day workshop (in person) 2 two hour workshops (virtual)

Workshop: Purpose, Mission and Vision

As Simon Sinek has frequently said “Many people can say what their organization can do, but very few people know why they do it.”  This workshop educates on the interrelationship between Purpose (why the organization exists), Vision (how the world and/or the organization has changed as the Purpose is achieved), and Mission (what the organization is doing today to advance its Vision to bring about its Purpose). We guide your team through activities designed to uncover the Purpose of your organization and work to refine the Mission and Vision aligned to that Purpose.  Uncovering the Purpose sounds easy but in our experience, it is the hardest work done in this workshop. Connecting to purpose takes us through the logic of ‘what we do’ and explores the more emotional language around ‘why we do it’. As a last step, we refine the language used to be as simple, clear and concise as possible. The clearer and easier to remember the core pieces are, the more likely they are to be operationalized by staff. Options for delivery: 1 half day workshop (in person) 2 two hour workshops (virtual)