Accessibility is not only about access to physical space or the internet. Accessibility isn’t just about making life better for people who have a disability. Accessibility is about breaking down barriers and including as many people as we can in our businesses and organizations.Read More
Accessibility isn’t just about making life easier for people with disabilities, it’s about breaking down barriers related to our communities, and making sure that everyone is included in every area of our organizations.Read More
We’ve also tended to think of accessibility as being related to disability. Here in Ontario, our Provincial Government passed The Accessibility for Ontarians with Disabilities Act, (AODA) 14 years ago to “break down barriers for people with a disability”. This is a 20-year plan to make Ontario services accessible to everyone.Read More
We all stagnate sometimes. Out of fresh ideas, energy, or confidence, we find ourselves somewhere we don’t want to be. Here are some of the ways we’ve mixed it up to ensure we never stay stuck for too long.Read More
Project Retrospectives don’t need to be complicated or a waste of time. To the contrary, we’ve found that looking back is the key to moving forward.Read More
We're looking for someone to take the lead on finance and compliance within our team of superheroes.Read More
This is a story about a time in rTraction’s history when we tried to engineer our culture without being clear about why. We knew that our culture was important, but we didn’t know exactly what our problem was, so we couldn’t have known how to solve it. We knew that our culture was part of our story, but we hadn’t quite landed on our purpose.Read More
At rTraction we do quarterly reviews. As the CEO of the organization, we have decided that the review will be a 360-style format conducted by our COO Rachel Berdan. A CEO performance review is different than other types of reviews. I think the main key difference is that everything is your fault as the CEO. The buck truly does stop here.Read More
Two of London’s leading digital firms have entered into a strategic partnership that will see Digital Echidna provide development support services for new and existing rTraction clients, as rTraction focuses its attention on a more consultative approach to helping its clients grow.Read More
CEO David Billson reflects on the year of 2017 as we release the rTraction Annual Report.Read More
Spring is finally in full effect and summer is just on the horizon. Over the last couple months a few new London Landmark shirts have popped up with the new spring flowers.Read More
How we found the balance between account management, project management, and business analysis with the introduction of a “planning” role to bring client needs and project budgets into alignment.Read More
After speaking on a panel about Leading in the Face of Disruption: What Organizations & Employees Need to Start Doing Now, COO Rachel Berdan reflects on how we work today relative to how we have in the past. See how our processes relate to popular agency methodologies, waterfall and agile, and what makes our approach unique as we facilitate the right end result for our clients based on where they are today, where they want to be, and where they need us to fill the gap.Read More
So, you’ve landed that Big Fish. Congratulations!
Now what? We’re here to help you through the next stage of your journey.Read More
To be fair, it wasn’t exactly a secret.
Regardless, I suspect we weren’t supposed to overhear it. “We’re a big fish in their little pond.” A comment made by our primary contact at our Big Fish client to a colleague in the halls. Our client knew what this meant - that we would service them to the moon and back - and we certainly did.Read More
[#MeToo] has us talking about a broad spectrum of behaviour… this piece is not about trauma, but rather lies on the everyday sexism end of the spectrum where women are still regarded in the professional sphere as objects or potential dates before professionals whose accomplishments and expertise are positive contributions to their field.Read More
I saw people with HUGE networks, and toyed with the idea of becoming a L.I.O.N., but realized that reaching out to ask for a connection didn’t feel comfortable (especially with all that advice about how asking for a connection without a personalized message was spammy) and I didn’t actually have that many requests to accept. It also didn’t feel like “me” for some reason, though I wasn’t sure why.
There are challenges with being a woman in a male-dominated industry that still require some attention. Networking, for one.Read More
For as long as I’ve lived here, London Ontario has had an identity crisis. The departure of the finance and insurance industry in the 60s and the collapse of manufacturing in the early 2000s caused part of the problem. Every time London tries to craft a new identity, the world changes and that identity crumbles.
I believe I may have found the brand for the City, and want to put together a multi-media experience to tell our story.Read More