Accessible Communications ON (And Off) the Internet

Accessibility is not only about access to physical space or the internet. Accessibility isn’t just about making life better for people who have a disability. Accessibility is about breaking down barriers and including as many people as we can in our businesses and organizations.

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rTraction
AODA, Accessibility, and Your Website

Accessibility isn’t just about making life easier for people with disabilities, it’s about breaking down barriers related to our communities, and making sure that everyone is included in every area of our organizations.

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rTraction
Accessibility is About Community, Not Disability

We’ve also tended to think of accessibility as being related to disability. Here in Ontario, our Provincial Government passed The Accessibility for Ontarians with Disabilities Act, (AODA) 14 years ago to “break down barriers for people with a disability”.  This is a 20-year plan to make Ontario services accessible to everyone.

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rTraction
Clarity: The Secret (Engagement) Ingredient

This is a story about a time in rTraction’s history when we tried to engineer our culture without being clear about why. We knew that our culture was important, but we didn’t know exactly what our problem was, so we couldn’t have known how to solve it. We knew that our culture was part of our story, but we hadn’t quite landed on our purpose.

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Rachel Berdan
Egos and CEOs

At rTraction we do quarterly reviews. As the CEO of the organization, we have decided that the review will be a 360-style format conducted by our COO Rachel Berdan. A CEO performance review is different than other types of reviews. I think the main key difference is that everything is your fault as the CEO. The buck truly does stop here.

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rTraction
Waterfall, Agile, and the rTraction Way

After speaking on a panel about Leading in the Face of Disruption: What Organizations & Employees Need to Start Doing Now, COO Rachel Berdan reflects on how we work today relative to how we have in the past. See how our processes relate to popular agency methodologies, waterfall and agile, and what makes our approach unique as we facilitate the right end result for our clients based on where they are today, where they want to be, and where they need us to fill the gap. 

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Rachel Berdan
Big Fish, Little Pond - Part 1: Landing in the Boat

To be fair, it wasn’t exactly a secret.  

Regardless, I suspect we weren’t supposed to overhear it. “We’re a big fish in their little pond.” A comment made by our primary contact at our Big Fish client to a colleague in the halls. Our client knew what this meant - that we would service them to the moon and back - and we certainly did.

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David Billson
A Fractured LinkedIn Connection:

[#MeToo] has us talking about a broad spectrum of behaviour… this piece is not about trauma, but rather lies on the everyday sexism end of the spectrum where women are still regarded in the professional sphere as objects or potential dates before professionals whose accomplishments and expertise are positive contributions to their field.

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Rachel Berdan
Networking with Purpose:

I saw people with HUGE networks, and toyed with the idea of becoming a L.I.O.N., but realized that reaching out to ask for a connection didn’t feel comfortable (especially with all that advice about how asking for a connection without a personalized message was spammy) and I didn’t actually have that many requests to accept. It also didn’t feel like “me” for some reason, though I wasn’t sure why. 
 

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Rachel Berdan
Branding #LdnOnt

For as long as I’ve lived here, London Ontario has had an identity crisis. The departure of the finance and insurance industry in the 60s and the collapse of manufacturing in the early 2000s caused part of the problem. Every time London tries to craft a new identity, the world changes and that identity crumbles.

I believe I may have found the brand for the City, and want to put together a multi-media experience to tell our story.

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David Billson