Clarity: The Secret (Engagement) Ingredient

This is a story about a time in rTraction’s history when we tried to engineer our culture without being clear about why. We knew that our culture was important, but we didn’t know exactly what our problem was, so we couldn’t have known how to solve it. We knew that our culture was part of our story, but we hadn’t quite landed on our purpose.

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Rachel Berdan
Egos and CEOs

At rTraction we do quarterly reviews. As the CEO of the organization, we have decided that the review will be a 360-style format conducted by our COO Rachel Berdan. A CEO performance review is different than other types of reviews. I think the main key difference is that everything is your fault as the CEO. The buck truly does stop here.

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rTraction
Waterfall, Agile, and the rTraction Way

After speaking on a panel about Leading in the Face of Disruption: What Organizations & Employees Need to Start Doing Now, COO Rachel Berdan reflects on how we work today relative to how we have in the past. See how our processes relate to popular agency methodologies, waterfall and agile, and what makes our approach unique as we facilitate the right end result for our clients based on where they are today, where they want to be, and where they need us to fill the gap. 

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Rachel Berdan
Big Fish, Little Pond - Part 1: Landing in the Boat

To be fair, it wasn’t exactly a secret.  

Regardless, I suspect we weren’t supposed to overhear it. “We’re a big fish in their little pond.” A comment made by our primary contact at our Big Fish client to a colleague in the halls. Our client knew what this meant - that we would service them to the moon and back - and we certainly did.

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David Billson
A Fractured LinkedIn Connection:

[#MeToo] has us talking about a broad spectrum of behaviour… this piece is not about trauma, but rather lies on the everyday sexism end of the spectrum where women are still regarded in the professional sphere as objects or potential dates before professionals whose accomplishments and expertise are positive contributions to their field.

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Rachel Berdan
Networking with Purpose:

I saw people with HUGE networks, and toyed with the idea of becoming a L.I.O.N., but realized that reaching out to ask for a connection didn’t feel comfortable (especially with all that advice about how asking for a connection without a personalized message was spammy) and I didn’t actually have that many requests to accept. It also didn’t feel like “me” for some reason, though I wasn’t sure why. 
 

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Rachel Berdan
Branding #LdnOnt

For as long as I’ve lived here, London Ontario has had an identity crisis. The departure of the finance and insurance industry in the 60s and the collapse of manufacturing in the early 2000s caused part of the problem. Every time London tries to craft a new identity, the world changes and that identity crumbles.

I believe I may have found the brand for the City, and want to put together a multi-media experience to tell our story.

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David Billson
Vision for 2030 - More sustainable businesses

It’s an exciting time to be an entrepreneur. When I say “entrepreneur” I could just as easily mean a for profit business owner as a nonprofit leader, as the point here is entrepreneurial spirit vs. governance structure. I believe we’re just at the start of the sustainable business revolution, but I think there is more that we can — and must — do to accelerate that movement. Here’s why.

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David Billson
We had a Blast(er)! A Star Wars Recap

On December 30th we had the joy of sharing our love of Star Wars with a planned 600+ guests (to read the why please visit Sharing Star Wars). We were treated to a festive environment, with characters in costume greeting the kids to make the event extra-special.

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David Billson
Communal poetry: Disappointment, Anger, Love and... Pride

The community fundraiser to support “Prom Queen” at The Grand Theatre was an outstanding success. We nearly doubled the goal of $30,000 - ultimately raising over $58,000. Many people cheered the success of the financial results of the campaign - but I’m afraid an important part of the narrative was missed.

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David Billson