Since starting rTraction, we’ve always had a community lens and a strong corporate social responsibility program - but we have only recently looked inwards to see how we can use our assets, skills and people to focus on making a positive impact in our community versus a separate program or values set. The businesses at the accelerator will start with their social purpose firmly entrenched.Read More
I recently wrote about our change back to using the rTraction brand, and the outcomes of the process that led to that decision. What I did not write about, at the the time, is how damned hard it was to come to those conclusions.Read More
I have some exciting news I would like to share about some organizational changes at rTraction.
I think that one of the great revolutions of modern business theory is the shift from getting the right people on the bus to getting the right people on the bus and in their right seats.Read More
I had the pleasure of moderating a panel with Andrea Halwa, Andrew Chung, Emma Donoghue, and Kathy Navackas. It was an exciting evening that explored the ups, downs, and challenges of London’s arts and culture community.
I came away from the evening with a few notes about the state of arts in our community and I thought I would share those thoughts.Read More
We are rTraction. We always have been. Learn about our journey through brands and time back to our core purpose.Read More
Baseball references are often applied in business situations. Our President, David Billson, shares his take on how the two are more similar than we might realize.Read More
A few takeaways from the PHP Unicorn online conference that our dev team had the opportunity to participate in. Sessions ranged from code review to mental health in the tech industry.Read More
A recap of the first ever BLD Ontario event held in Guelph. Certified B Corporations and those who are interested in becoming B Corps came together to hear from engaging B Corp leaders and share information and ideas.Read More
The London Community Foundation's Engage! London program provides a unique learning experience for local professionals. Here's a summary of the experience from a recent graduate!Read More
Check out Fanshawe College business student, Michael Dales', blog post on how he's been spending his time at rTraction and what he is learning while he's here!Read More
Our President and CEO, David Billson, sheds some light on the pitch process and how to connect with your prospect effectively, even if your forte isn't sales.Read More
March 8th marks International Women’s Day, where women are globally recognized and celebrated for their achievements. Although there are many successes that women have accomplished economically, politically and socially, we wanted to highlight a few particular individuals in the arts, culture and mental health space. This year’s IWD campaign theme is #BeBoldForChange, and it’s clear that the following women have made bold actions in their fields to foster inclusion and gender-balanced leadership.Read More
I suspect that 2016 will be remembered as a year of significant change… for lots of reasons. We are no different. As I reflect on 2016, the first term that comes to mind is ‘change’. Change always presents businesses unique opportunities to adapt to better serve their customers. In our case, we changed in three significant ways:
We became a B-Corp.
We focused on our impact areas.
We saw a change in our ownership.
Did you miss one of our limited runs of shirts? We're offering another limited run of all 4 shirts. Honouring our hometown of London, Ontario, these t-shirts celebrate local landmarks of past and present.Read More
This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!Read More
Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.Read More
Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.Read More
For four years, Engine SevenFour’s team has been working on specialized asset and rights management software for a large enterprise client. That project is coming to a successful conclusion towards the end of September, 2016.Read More
We’re honouring our hometown with a series of t-shirts celebrating local landmarks, past and present. To kick off the series we’ve got the long standing Blackfriars Bridge and the gone but not forgotten Embassy Hotel.Read More
What makes the ultimate website? One might argue that it comes down to a beautiful wireframe and usability. Sure, these things are important to a website's foundation, but usability means nothing if no one has the desire to use your site.Read More